Managing Promotions

2 min read

Without promotion planning, demand planning fails Based on Wikipedia, promotion is defined as: “In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four P’s, i.e., product, price, place, and promotion.” The goal of promotion is three-fold: To present information to consumers and others. To increase demand. To differentiate a product. Promotions,…...

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Baris Nurlu Baris Nurlu has an Industrial Engineering grade having executive management experiences in many multinational companies. Currently manages a regional sales and operations of one of the best global FMCG companies. He also builds good apps in Baseduo in Apple Store and Google Play Store. You can reach him via [email protected]