Business-centered health care or patient-centered business

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The conflict of interest fueled by the populist attitude

Healthcare is in a deep conflict within itself. It merely suffers the consequence of tug-of-war between its business remedy at one end and the practice of medicine at the other.

Medicine and Healthcare at large have become the epitome of 21-st century socioeconomic and humanistic ordeal. And such a tribulation seems to be the offshoot of the left-wing populist oratory backed by unrealistic standards. These depict the kind idealistic attitude that equates health with Healthcare. It henceforth automatically demonizes the business around medicine, especially those that are occupied and operated by a medical doctor.

It is not uncommonly encountered today, as millennial demanding more and better healthcare options while enchanting universal healthcare coverage through government or corporation empowerment. Current healthcare experiences are the result of the hypocritical epitomai, such as doctors are profiting from patient’s disease. At the same time, the same people support policies that empower entities, including governments, or providing healthcare coverage for everyone will have quality healthcare regardless of who and how reimburses for those services. Latter is the grounds for significant conflict that is further fueled by rhetoric!

The typical rhetoric of the common around Healthcare

Rhetoric or the actuating element in human interactions is ubiquitous when it comes to human health and Healthcare. It is henceforth studied best within the context of a particular situation or industry. Medical rhetoric is an academic discipline about language and symbols in health and medicine. As a subcategory of rhetoric, medical rhetoric analyzes explicitly and assesses the delivery, structure, and objective to communicate messages in medicine- and health-related contexts. Significant issues of emphasis include patient-physician communication, health literacy, a repetition that constructs understanding about the disease, and pharmaceutical advertising.

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Rhetoric, are often made up of parts cited to as rhetorical tenets or concepts. Rhetorical concepts merely perceived as an instrument of transaction. It utterly encouraged rhetoricians or the artists of oratory craft to disseminate messages nicely. It must communicate in a way that is potentially persuasive to leaders and audiences of the words and importance intended by the rhetorician. Rhetorical precepts are a critical part of what makes an argument convincing. Rhetorical notions potentially enable rhetoricians to convey facts with more flamboyance. It is an artistic approach that would otherwise be perceived as unascertainable by the audience. Latter is particularly influential for topics that hold heavy fabrics, such as the complications that often follow intricate medical and health requisites.

Few medical rhetoric tools

Figures of Speech

Figures of speech refer to a type of metaphorical language that often communicates the technical meaning of a message irrespective of the literal meaning of the words that are making up the statue. The figure of speech helps through emphasis, renewal of attitude, or transparency. It can often use to describe complex, unfamiliar themes to readers and audiences in a way that makes them more affluent for the reader to comprehend.


Hyperbole is a figure of speech frequently wielded by a patient. It primarily refers to when the patient is talking to a doctor rather than by doctors addressing the patients. Where some figures of speech can assist in entrusting comprehension of medical and scientific communication, hyperbole or overstatement repeatedly conceals reality by exaggerating it, which can, in turn, have harmful outcomes. Headaches, for example, can occasionally be characterized by patients as feeling if their “head’s going to explode.” Hyperbole can make it hard for doctors to appreciate the actual seriousness of a symptom, which may steer to misdiagnosis. Likewise, doctors and scientists must understand the malicious implications of hyperbole predisposition. And whether intentionally or unintentionally, the data obtained is skewed towards the preference of the agent.


One of the most applicable phenomena of stature interpreted in the context of a hypothetical dialogue between two political factions on health care reform. One may argue the moral urgency of health care reform. Yet there is always another party contesting the economic feasibility of the health care reform. Until both parties concede on the topic at hand, whether it be the financial or moral considerations of health care reform, the outcome of the controversy cannot take place. Therefore, once both sides have agreed on the issue at hand, they have hence attained rhetorical stasis. The idea of first, according to the topic at hand, is central to any discussion between tolerant societies.

Metaphor and healthcare business analogy

Metaphor and analogy are essential in scientific communication- because they make green ideas acceptable to both expert and non-expert audiences. For instance, for Diseases that are challenging to comprehend, both large and microbiological scales often disseminate through metaphor and analogy. Further to clarify; When a public health campaign “wages war” on cancer, or a microbiologist describes a virus as “attacking” a cell, these powerful phrases cultivate a war-like conceit for appreciating the way disease operates.

Rhetorical Appeals

The rhetorical appeals often pertained to as methods of convincing or ethical strategies are a multitude of rhetorical theories utilized to tempt audiences. Primarily introduced by Aristotle in On Rhetoric, the petitions focus on three manners to convince an audience: one by bidding on the character of the speaker (ethos), two, the emotions of the audience (pathos), or three, the logic/truth of the controversy itself (logos).


Ethos merely refers to an appeal to the authority or credibility of the presenter. Latter is particularly vital in health and medicine communication. As Sarah Bigi explains in her article- The Persuasive Role of Ethos in doctor-patient Interactions, “physicians are anticipated to inform, advise, and persuade patients regarding their health problems.”

To successfully persuade patients, doctors must regrettably rely on the rhetorical allures, and the charm patients in a way that they appear to care. If a doctor does not seem plausible, then the patient is less likely to obey their pedagogy or diagnosis, which eventually can further lead to health complications.


Pathos is a plea to the audience’s enthusiasm. The speaker may use pathos in several ways; however, in terms of the rhetoric of health and medicine, two particular sentiments stand out: fear and hope.

When physicians appeal to fear, it does not perpetrate so lightly. Doctors have to determine if insinuating fear in their patients is the right tactic for persuading their patients to concede with the physician’s treatment strategy. For instance- a patient with diabetes mellitus who is likely to lose eyesight; if they do not alter the way they treat their ailment, it is primarily up to the treating physician to determine when to halt advising their patient. And consequently instructing that “changing their routines will give them a better life.” At that moment, they must also consider starting warning their patient- “if they don’t quit their bad habits, they will eventually lose eyesight. ”

likewise; When physicians plead to hope, the doctor tries to persuade the patient by presenting a scenario of a positive future that’s merely possible by the patient following the doctor’s orders. Occasionally, Cognitive Behavioral Therapy can create a positive result in itself.


Logos is a practical plea, or it’s a simulation. It describes evidence and figures that support the speaker’s claims or theory. The latest is essential to health and medicine communications. The ration is that; patients want to know which treatments work better and what are the scientific data substantiating such therapies.

Having an appeal to logic enhances ethos because evidence makes the speaker look receptive and prepared for his or her audience. However, the data can be incoherent and thus distract the listener. So, the physician has to make sure to influence the interests to persuade their patients best. Doctors must decide on how many facts and figures are pertinent to satisfy an audience while depicting themselves as plausible rhetoricians and playing to the right subjective state of their patients.

Physician and patient

Reality or rhetoric

Almost everyone concedes that the healthcare system is unsustainable in its current form. The impact of escalating healthcare costs is overwhelming. Over the last decades, there has been extraordinary advancement in human mastery to combat disease.

There have been equally outstanding inventions within information technology that has changed the way we live. Yet, there has been a staggeringly limited application of innovation to the efficiency of our healthcare operation. We were hardly shocked by this circumstance. We need to keep in kind that Healthcare, in general, is provided and paid for by the transaction. That is every office visit, surgery performed, x-ray completed with limited visibility into performance, efficiency, quality, or cost. Although this scenario is shifting towards more merit-based restitution, still deemed a transaction. Until recently, the system has lacked both the technology and political will to advance a more critical forerunner. But the rhetoric of the Affordable care act (ACA) has played a central role in shifting public attitudes.

The collision of Rhetorics and Reality

The sad clash of rhetoric and reality on health care has shed light on the fact that fight on health care eventually isn’t around laws, statistics, or debating junctures. It’s about people and whether they can afford health care for their families or to pay for their medicines. Politicians- at both aisles, use the figure of speech to persuade their constituents as to why or why not ACA is the answer to the ongoing U.S. healthcare crisis. Even though today we are practically back to square one meaning, Still, not many can afford medical care costs even under the ACA.

According to proponents of ACA, it’s passage enshrined the essence of morality that everybody should have some underlying security when it comes to their health care. Regardless, the ACA does not guarantee healthcare coverage for many sects. Most sizable among these groups are certain classes of non-citizens, including but not exclusive to undocumented immigrants.

The ACA also plunges to deliver full protections to the virtually two million nonimmigrant residents in the United States. More so, many people legally reside in the country for up to several years, naturally will require access to Healthcare at some point during their time here. The ACA purposely abstained from expanding full admission to Healthcare for newly arrived legal permanent residents and nonimmigrants. The ACA eliminated undocumented immigrants from virtually all of its protections. As this indicates, the ACA’s statutory existences appear to mislead the expansive vocabulary used by the ACA’s proponents. They repeatedly uphold the idea of healthcare access to “everyone” or “all Americans” in the champion messages, floor debates, and signing statements attributed to the bill.

The recent trend based on old initiatives

The latest trend is a continuation of the past efforts, as policymakers who pushed prior iterations of healthcare reform during previous presidential administrations also utilized universal language in promoting their undertakings. Finally, politicians did not include groups like the undocumented immigrants in their policy proposals. The result is an apparent, long-standing tension between the ideas of Healthcare for all and Healthcare for non-citizens.

The populous Ideals and ordeals

The history of Populism goes back to 19th-century politics when the rhetoric of “the 99%” (the people) against “the 1%” (the elite). The international Occupy movement was an instance of a populist social movement. The latter ideology pertains to a spectrum of political ideologies that emphasize the concept of “the people” and often juxtapose the informal group against “the elite.” The term refers back to the 19th-century vocabulary. It invariably applies to various politicians, parties, and movements since that time, although it rarely was chosen as a self-description. The populist attitude is what President Donald Trump, British Labor party leader Jeremy Corbyn, and Rodrigo Duterte of Philippine, Sen. Bernie Sanders, and many more have in common.

Despite their differences, each man dubbed as a populist. The trend suggests that Populism is on the rise, particularly among Europe’s right-wing and the left-wing U.S. political parties.

The original People’s Party, (also known as the Populist Party or simply the Populists), originated as the left-wing agricultural populist faction in late 19th-century political parties in the United States. In the early 1890s, the Populist Party emerged a vital force in the Southern and the Western United States. Still, the party collapsed after it nominated Democrat William Jennings Bryan in the 1896 United States presidential election.

Ideas Vs. Ordeals

Populist ideas are merely nothing but ordeals that, over time, have resulted in the axis of political transformations when opposing views entered mainstream politics. Latter entails populist principles such as trade, immigration, welfare, Healthcare, and national sovereignty; this process is visibly underway.

Mainstream politics is turning populist

Populism has become the direct fallout of the mainstream politicians’ letdown to offer a persuading, bright, and inspiring set of solutions to the challenges. The Hollowed out ideologically, perceived as an opportunist and arrogant, middle-of-the-roader politics has swiveled into a desolate shell of flunked pledges. Thus, as long as mainstream politicians languish to learn the discourses, the gap left behind will be filled by those who offer indeed simplistic options that frequently succeed at the expenditure of reality.

Today Politics has Become Incomprehensible. Therefore, one has to appreciate that the old conflicts between mainstream politics and political extremes have discontinued existing. Instead, the real disparity has drawn between emissaries who have a clear message to sell and those who do not; such as Healthcare is a right, hate speech is not free speech.

It is not a coincidence that the middle-of-the-road, yes-but-no uncertain politics has been challenged election after election by a firm albeit with often populist, recourse. The modification is vastly in longing in the face of the fast-paced world of technological, social, and economic uncertainties. The anti-system and populist parties have been robust in moving turfs and invest in the advancements than their mainstream counterparts.

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Populist belief as what is a healthcare

Populist radical is a threat to the core values of medicine and public health. The right- and left-wing populist battle riddled our system. Recently a column was published in the Cavalier daily under the title “Reject Populism.” The author argued that the kind of politics allegedly espoused by President Donald Trump and Sen. Bernie Sanders (I-Vt.) is damaging to American people and politics. However, it’s awry to straddle the fence by people like Trump, who, by all criteria, intends to create outwardly racial friction as a standard of maintaining power with left-wing class-struggle statements like Bernie Sanders. Right-wing populists seek to retain control through division and fear, whereas left-wing Populist pursues to mobilize the majority of people in reaction to the economic elites.

Related Article: Primary care medicine: A clinical specialty, or managed care travesty

The prevailing sentiment of profiteering vs. profiting in Healthcare

Corporatization and expansion of for-profit health care have been rapidly increasing for many years, but are much worse today. Over one hundred executives of the largest healthcare organizations have taken over $9.8 billion in stipend. The later averages out to $20 million a year since the enactment of the ACA in 2010. According to a national survey, Covered California has projected individual premium increases from thirty-five percent to over ninety percent between 2019 to 2021.

The second-quarter premiums in 2017 of Aetna, spiked by fifty-two percent even as it scaled back ACA coverage. Overpayments to private Medicaid plans have become an endemic problem in more than thirty states. Also, the poorest performing private Medicaid insurer in the country took in $1.1 billion in profits between 2014 and 2016 in California.

Nursing home Related party deals made higher profits on three-quarters of the nation’s 11,000 nursing homes without being recorded in their financial contracts. It even persisted as they cut nursing staff and put patients at increased risk. Nursing homes are providing more and more well-reimbursed rehabilitative services to patients in their last 30 days of life. This practice is twice as widespread in for-profit facilities as in not-for-profits.

Big PhRMA maximizes its profits in a variety of ways. It includes direct advertising to consumers banned in many countries, non-rigorous “research” for marketing purposes, and lobbying against negotiated rates and importation of drugs from other countries.

Administrative expenses

Administrative expenses, two-thirds for billing transactions in the multi-payer system, account for 25 to 31 percent of total health expenditures; twice that in Canada, the average primary care physician in independent practice spends $99,000 a year on billing expenses. Amongst all, Freedom Health, a private Medicare Advantage insurer in Florida, paid almost $32 million in 2017 to settle fraud allegations. The company allegedly overstated how sick patients were to boost profits while dropping those who were costing them more. Private Medicaid insurance carriers in Florida collected $26 million over five years for coverage of diseased patients. They seemingly took advantage of outdated information in state databases and a lack of coordination among different agencies.

Two of the biggest drug distributors contributed to the opioid crisis. Reportedly they shipped more than 12 million doses of Oxycontin to a single pharmacy in a West Virginia town of fewer than 3,200 people over eight years.

Furthermore, the healthcare industry stretches out the profit margins in Real Estate Investment Trusts. The double-digit fiscal returns are not a new phenomenon to Hospital and health-care-facility executives, the folks with money in healthcare real estate trusts.

We all realize that healthcare costs in the U.S. are too high, and Some experts blame the desire for profit. Some even believe that medical practice and business of running one does not mix. Those familiar with the notion of putting patients before profit lay their case on universal healthcare coverage under government intervention.

The semantics of profit and profiteering interchangeably has applied to corporate medicine. For decades oratory has centered its operations around benefiting financial gain at the expense of declining patient-focused tactical mission. The idea that one must realistically compensate physicians for the services they render pertains to as unethical profiteering of the corporate cartel with prejudice.

Ideals of patient-centered care and miss conception

For decades the population healthcare delivery model considered patient-centered medical care was too idealistic, hence unrealistic. But today, such a concept is becoming more practical. Correspondingly Major managed care organizations are actively pursuing the advancement of such care practices. However, it is also the prevailing notion that the patient-centered approach to medical care is costly. To prove it wrong, one must first comprehend the definition of patient-centered care.

By definition, patient-centered care or personalized care is about providing care that is respectful and responsive to individual patient preferences, needs, and values and ensuring that patient values guide all clinical decisions.” In short- It means considering the patient’s needs when making clinical decisions. Cultural change is free. Empowering physicians and staff members to make the most of each patient’s relations is much more valuable. It merely outweighs employing additional staff members or purchasing commodities to impress patients.

Additionally, many hospitals have successfully executed volunteer programs. This move expanded their assistance and provided further backing for patients at little to no cost.

Business centered care and its Healthcare

Irrespective of the prevailing populist rhetoric, one must recognize the significance of the value amid healthcare service delivered. Patient satisfaction and its influence on healthcare and health outcomes is not a new trend. The business concept of the doctor-patient interaction dates back to the 1950s.

Today that relationship has become exceedingly sophisticated as the healthcare industry, along with the legislation, is growing in the shape of the Affordable Care Act (ACA) compelling these alliances to impact the business of Healthcare by way of reimbursement and consumerism. However, the reality of the medical industry is another business entity, on the one hand, and corporate misrepresentation of what the value of medical care is on the other has led to the creation of numerous loopholes for assemblages to take advantage of the circumstance. For example, Fenton et al. characterize the adverse consequences of achieving high patient satisfaction scores. That means, the essences of correlating physician reimbursement to patient satisfaction have directed to a shift in the practice of medicine. Therefore, in attempts to appease patients, physicians have started to order unnecessary testing to avoid unfavorable impacts on compensation.

Health Maintenance organizations (HMO) and business-centered medicine

Corporate medicine describes everything from a managed care organization to a physician organization to a hospital-run organization. Whatever organizations we encompass, they all have one thing in common. They all view HealthcareHealthcare as a domain that contains both clinical and financial incentives. How these organizations balance the two, though, makes all the difference in the world. Today, the physicians are at the mercy of corporate medicine. They are utterly left, striving to deliver high-quality, patient-focused, and family-focused care. Concomitantly, the corporate flank attempts to ratchet down expenses.

Physicians are overwhelmed so that to avoid pressure; they have hidden in their clinics running away from the bureaucracy. But Unfortunately, there are fewer and fewer places to hide anymore. This attitude of the medical community is part of the problem, as they have disguised for too long.

That is the reason why corporate medicine in the form of managed care has been so profitable. Physician and patient-centered medicine are not necessarily separate from the business of delivering care as long as we identify the Ethics, marketing, and rhetoric. Corruption and profiteering must be illegal while maintenance of free-market Healthcare promoted.

Politics, welfare, economy, Healthcare alongside the consumeristic attitude of the millennials have created an arduous conflict of interest among stakeholders. But, despite that, according to a study, trust in physicians in health care has significantly decommodified. Countries did not differ from that of the reference countries. The latest concluded that health care commodification might play a substantial role in the erosion of public trust in physicians. The study outlines the significance of modification. Nevertheless does not delineate clearly as to what the influence of corporatization of medicine entails. It neither accounts for the Middlemen’s influence.

Intermediaries and legal kickback

Middlemen, Such as pharmacy benefit managers (PBM), insurance companies, government agencies, licensing organizations, have the privilege of benefiting from legal kickbacks. The middle person opens the door for corruption and conflict of interest. And it seems like the latter is primarily at the expense of good physician practice. Despite what perpetrated, the system riddled with Middle agents is not personalized. Population health framed corporate medicine has too many loopholes well mastered by the architects of the system.

Patient-centric Healthcare

Patient-centered Healthcare only transpires through physician independence and patient empowerment. Failure to offer quality healthcare has, by the entirety, nothing to do with the business. What to blame is the corruption within the healthcare system itself as a whole.

Large groups tend to paint legit profiting from the business of medicine. Henceforth they present the legitimate medical business downslope trend of Healthcare as unethical and grounds for major constitutional reform. Economic Populism of the Left and Right is Polluting the Political Discussion in the label of profiteering.

Once adopted, Populism is hard to shake off. And Once “elites” spotted as enemies. It’s tough to restore them and contend that their success bolsters society. Once trade-offs dismissed, it’s problematic to warn people that something might prove costly to them. The very idea of a majority interest rides roughshod on its liberal and limited government inheritance. Its dismissal of trade-offs guarantees an arms race of “wins,” which somebody else will pick up the financial tap.

Individual autonomy is the Solution. The conflict of interest is fueled by the business-centered corporate health care instead of the patient-centered healthcare business. By definition, Economic Populism is an anti-market. Individual preferences characterize a healthy market economy. It upholds voluntary trades, and individuals seeking to satisfy their self‐​interests.

The Virtue of Aristocracy Abides No Borders

Adam Tabriz, MD Dr. Adam Tabriz is an Executive level physician, writer, personalized healthcare system advocate, and entrepreneur with 15+ years of success performing surgery, treating patients, and creating innovative solutions for independent healthcare providers. He provides critically needed remote care access to underserved populations in the Healthcare Beyond Borders initiative. His mission is to create a highly effective business model that alleviates the economic and legislative burden of independent practitioners, empowers patients, and creates ease of access to medical services for everyone. He believes in Achieving performance excellence by leveraging medical expertise and modern-day technology.

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