Turn data privacy to your advantage and rebuild consumers’ trust: the next investment frontier

TikTok usage has skyrocketed during the pandemic, with roughly 800 million users around the world using the platform to share content. Unfortunately, that entertainment comes at a significant cost, as TikTok is being investigated by numerous governments around the world for unauthorized data usage and violation of privacy laws. Empowering citizens at a hidden cost TikTok is just the tip of the iceberg of a much larger underbelly of invasive digital services that are making their way into our daily lives. These days, the services we use collect a lot of data on us, and there’s often little transparency to what is…...