Clone or Clown? Adaptation Vs Innovation For Startups Going From One Market Into Another

Society often celebrates the inventor, the lone genius or small group of people who comes up with a new insight. We heap praise upon the innovators, those who take the inventions and make them commercially successful. The ones that often do not get as much positive attention are those who keep the core of an idea but tweak it to a new reality, adding a new flavor to it. If imitation is the sincerest form of flattery then understanding the different shapes this takes is important for any entrepreneur, whether you are focused on flattering or being flattered. 1) Localization…...