The Challenge of a Circular Economy

4 min read

The Idea of a Circular Economy The EU and many national governments have embraced the idea of a circular economy. In 2020 the EU launched a “circular economy action plan” with a number of goals that are supposed to make the economy more circular. A circular economy is one where resources are used over and over again, in never-ending cycles and where only small amounts of virgin resources need to be added. The idea of the circular economy was presented in the book “Cradle-to-Cradle” by Michael Braungart och William McDonough. A circular economy is meant to be very resource-efficient and a…...

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Mats Larsson Mats is a business and sustainability consultant with 30+ years' experience. In the past 15 years he has written extensively about the large-scale transformations to electromobility and a circular economy that are in their early phases, but also worked with business development in many other high-tech and sustainability areas. He is an experienced project and change manager, has developed strategies for companies in a wide range of industries, and likes to tackle subjects of importance for the development of society. He was one of the first to write a book about e-business strategy, "The Transparent Market," written with David Lundberg and published in 1998.