Few Things Are as Difficult to Predict as the Future

4 min read

Is It Really Difficult? It is a famous truism that few things are as difficult to predict as the future. But is it really so difficult? Sometimes, it is relatively straight-forward. Through my entire working life I have worked in projects trying to predict aspects of the future. The aspects we have tried to predict have been the growth of markets for different products and services, or the development of GDP in a country or an economic area. In most cases it seems difficult because it is difficult to make sure that you include all the relevant factors that influence…...

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Mats Larsson Mats is a business and sustainability consultant with 30+ years' experience. In the past 15 years he has written extensively about the large-scale transformations to electromobility and a circular economy that are in their early phases, but also worked with business development in many other high-tech and sustainability areas. He is an experienced project and change manager, has developed strategies for companies in a wide range of industries, and likes to tackle subjects of importance for the development of society. He was one of the first to write a book about e-business strategy, "The Transparent Market," written with David Lundberg and published in 1998.