How Can Sentiment Analysis Power Ecommerce?

McKinsey’s 2021 report revealed that companies managing to provide a personalized shopping experience earn up to 40% more revenue. In eCommerce, personalization can combine various tactics – tailored product recommendations, targeted newsletters, geo-specific offers and discounts, and even weather-sensitive content. If implemented in the right way, personalization helps attract and nurture high-quality leads and upsell or cross-sell products that the consumer might otherwise overlook. Keeping in mind that 76% of shoppers get frustrated if they don’t receive the right amount of intimacy, personalization is table stakes in today’s retail. However, successful personalization greatly depends on the company’s ability to leverage…...