Entrepreneurship

According to the 2017 BrandMuscle Effectiveness Index, hosting and sponsoring events is one of the most effective channels for local marketing. Yet many local businesses are still relying on social media and even email...

This story is about what I have observed regarding Southern Trump voters. I am a white male that was born and raised in the South. This story tells what I have noticed about the...

In our digital age, AI (artificial intelligence) applications outperform human-beings in various tasks. Being the real natives of the infosphere, artificial agents make us human-beings (aka analog creatures) to get used to this new...

Health is personal- It’s by far the most sacred lifetime asset of a person’s despite knowing it will come into an end, yet thrives to cherish it through what life is willing to put...

Some things benefit from shocks; they thrive and grow when exposed to volatility, randomness, disorder, and stressors and love adventure. Yet in spite of the ubiquity of the phenomenon, there is no word for...

Algorithms help us make sense of complex issues. Using clear parameters and a set of simple rules, they have become our digital companions, solving real-world problems we encounter at every step, and optimizing the way we make...

Blockchain, whose popularity has grown in lockstep with developments in the cryptocurrency market (Bitcoin, Ethereum, et. al.), is poised to expand into new territories. The energy industry, which is decentralizing gradually, may well advance...

With life changing significantly almost overnight in early March 2020 due to COVID-19, there is a growing thought that we are entering an era of the “new normal”. The CoronaVirus has forced us to abruptly...

Start-ups can be very compelling in their steadfast conviction that the things they do are special. Unfortunately, in most cases, their eager spirit alone won’t secure their survival. Can the values ​​espoused by fledgling...

Before making a purchase, talk. Marketers who do that will be ahead of the game. That’s the premise of what Paul Ince, better known as Biz Paul, defines as conversational marketing.  Interactions might be people...

Whether a millennial or member of another generation, successful marketers have to stay aware of differences between age groups, shifts in digital marketing, engaging their target audience and knowing how to work with influencers. All...

The best and most overlooked action for robust cybersecurity might be the least expensive. Among the many challenges organizations face in 2020, cybersecurity (or the lack thereof) has dominated the news cycle. Ultra-sophisticated criminals are...

As an employer: How do you decide how to pay your employees? It’s always fascinating for me to hear the cases for salary vs. hourly pay, but having experience in both… I feel a very strong...

Traditional brick & mortar banks have never really recovered from the major set back they received after the financial crisis of 2008. Consumers have long been sick of the high fees, inflexible timings, narrow...

Personalization has conquered the market by employing a few basic psychological mechanisms married with technological capabilities. Although people grow hypersensitive about protecting their privacy, they then turn around and readily share their digital data...

There are many things to worry about as a business. Employees, backend admin, day-to-day happenings, connecting with other companies in your space… oh, and I guess the clients. So when it comes to building your team,...

Phineas T. Barnum, the 19th century American showman and circus owner, reputedly said, “There's no such thing as bad publicity.” If he were alive today, Barnum might find a kindred spirit in Alfred Mbai. A...

An entrepreneur trying to map out the funding landscape today will find a much more complicated environment than existed just a decade ago. You used to jump from a friends and family round to a...

As with any technology, AI’s potential to help or harm us depends on how it is applied and overseen. Ethical AI is garnering much interest, but it’s not always clear what this refers to....

“All the world of experience, including matter, is the material manifestation of transcendent forms of consciousness.”  - Amit Goswami You may or may not have heard of a man by the name of Amit Goswami — he’s...