Home Infographic How Local Event Sponsorship Can Help You Find New Customers

How Local Event Sponsorship Can Help You Find New Customers


According to the 2017 BrandMuscle Effectiveness Index, hosting and sponsoring events is one of the most effective channels for local marketing. Yet many local businesses are still relying on social media and even email for their local marketing needs.

Smart business leaders understand how essential it is to make a good impression on the community in which they reside. They understand that a business can only grow when it has the support of its neighbors and local community. To this extent, businesses should work to become part of the community, rather than just a corporation whose headquarters lies within the city limits. To make this a reality, businesses of every size turn to opportunities for corporate sponsorship. For anyone who has participated in a local 5k run/walk, they’ll be familiar with corporate sponsorships featured on the t-shirts or water bottles.

Though this kind of charitable work and community development, local businesses make a statement that they are just as invested in community growth as they are in their own corporate success. Of those local businesses who chose to get involved with corporate sponsorships, 80% are satisfied with the results. Upping search visibility in local SEO contexts, being featured in local magazines, blogs, newsletters, and more makes a business stand out and encourages word of mouth advertisement that simply cannot be bought through ads.

How does your business use corporate sponsorship? Take a look at this infographic for more on local event sponsorship and how it helps grow businesses and communities side by side.




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Brian Wallace
Brian Wallace is the Founder and President of NowSourcing, an industry leading infographic design agency based in Louisville, KY and Cincinnati, OH and works with companies that range from small business to Fortune 500. NowSourcing is the go-to resource for visual storytelling in the crypto / blockchain market, representing numerous cryptocurrency related publications, ICOs, and others getting press and funding in the space. Brian also runs a local event to make the Louisville / Cincinnati region more competitive (#thinkbig) and has been named a Google Small Business Advisor for 2016-2018.


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