To Gain an Edge, Influencers Move Markets

Influencer marketing raises several questions: Not only what is it, but is it still a thing? Henny Mohenyi Maruapula adamantly affirms the second part. After all, he makes his livelihood in the trade. Through his business, he specializes in social media marketing and management, brand awareness, event logistics, influencing and public relations strategies. “Influencer marketing is a form of marketing that focuses on influential people rather than the target market,” Maruapula said. “It identifies the individuals who have influence over potential customers and orchestrates marketing activities around these influencers. “The content of influencer marketing may be framed as testimonial advertising…...