To Gain an Edge, Influencers Move Markets

2 min read

Influencer marketing raises several questions: Not only what is it, but is it still a thing? Henny Mohenyi Maruapula adamantly affirms the second part. After all, he makes his livelihood in the trade. Through his business, he specializes in social media marketing and management, brand awareness, event logistics, influencing and public relations strategies. “Influencer marketing is a form of marketing that focuses on influential people rather than the target market,” Maruapula said. “It identifies the individuals who have influence over potential customers and orchestrates marketing activities around these influencers. “The content of influencer marketing may be framed as testimonial advertising…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.