Employing LinkedIn is Job 1

3 min read

LinkedIn inspires love-hate relationships. Users swear by it or swear at it. Those in the middle simply don’t use it. Jeff Sheehan is a user — a power user. That’s part of his job. He provides social media and strategic marketing strategies and tactics to companies, nonprofits and professionals to increase exposure, lead generation and engagement to help facilitate revenue growth. Sheehan talked with Twitter, Facebook, Youtube and Linkedin entrepreneur Carol Stephen about LinkedIn in general, including what to do before becoming active on the platform. From the start, get a passing acquaintance of what LinkedIn is about, but don’t…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.