Email’s power surges from data

5 min read

Gmail page on a laptop

If inboxes seem unusually full after a quiet weekend, that might not be your imagination. Studies show that Monday emails have the greatest impact. This is not news to digital marketing executive and trainer Emmanual Ibekwe. He creates and manages data-driven email marketing campaigns and sales funnels. During an Africa Tweet Chat, Ibekwe explained why email lists matter. “An email list is basically a list of subscribers,” he said. “In simple terms, these are people who gave you their email addresses along with their express permission for you to mail them. “Think of it as when someone accepts your warm…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.