With employment rates going up due to the pandemic and people spending more time online, skills about digital marketing become crucial than ever if you want to open your own business.
Entrepreneurs who are looking to learn about Digital Marketing find great and useful content on the Internet. But there is so much information out there that it is tricky to know whether the published information is reliable.
In the last years, more and more book titles have emerged as an option for those who do not give up a good book. And, going beyond Digital Marketing, it is possible to complement learning with works on related subjects, such as technology and entrepreneurship.
We have listed titles for those who want to learn from the beginning or go more in-depth, both in Digital Marketing and related topics, such as technology and entrepreneurship.
After explaining the transition from product-oriented marketing (1.0) to consumer-focused marketing (2.0) and human-centered marketing (3.0), the recognized writer Philip Kotler teamed up with two other authors to examine the transformations in the passage from traditional to a digital marketing (4.0).
The authors discuss how the Internet has changed the way we live and also give tips for understanding the consumer path in the digital age, adopting new metrics and marketing practices.
Hacking Growth: How Today’s Fastest-Growing Companies Drive Breakout Success by Morgan Brown and Sean Ellis
Growth hacking is a buzzword, especially among technology companies, including the one about app development. Because of this, many businesses are looking to learn and apply these concepts, but without a clear vision of how to do it and its potential.
In this book, the authors explain the growth of companies like Uber and AirBnB and show how you can apply the concepts of growth hacking in your own business to grow as well.
In this bestseller, Chris Anderson writes about the trend of reducing costs brought about by the digital age. He says that we are entering an era where the economy can be built around the idea of gratuity and tells how it will affect people’s lives.
The idea came from one of the chapters of the book discussed in the previous item, which talks about the economy of abundance. The author realized that it had never happened that an entire economy was built around free and decided to show how people make money and what the implications are.
In the book Web Analytics 2.0, the author gives tips that are aimed at metrics analysts. It takes the reader on a journey that shows how to get to know the people who visit the sites, understanding how to choose the analysis service that best suits each business and need.
It also helps to understand which metrics are most important. For example: how to turn numbers into actions, which are A / B tests, among others.
Seth Godin explains Permission Marketing as the concept that allows marketers to shape their message so that consumers accept it.
So, instead of bothering potential buyers, the author presents a way of thinking about the marketing of products and services, reaching only those people who signaled an interest in learning more about the offer. This allows the development of a relationship of trust with the brand, increasing the chance of selling.
Books and digital marketing seem incompatible terms, don’t they? We spent so much time on digital platforms that getting a book to read has become a rarer practice, but with this list of best digital marketing books, you can put them back together and enjoy the best of both worlds!
Gabriela Damaceno is a journalist and head of online content for Media Shark, a mobile app development agency based on the Gold Coast, Australia. She is representing HK Certifiers, a private certifier in Sydney. You can connect with her via Linkedin.