Snap Acquires NextMind: where brain interface meets augmented reality

March 30, 2022 3 min read

Last week we were informed of the information that Snap has acquired NextMind, a brain-interface device manufacturer (see also in RoadToVR). This is another step in a long chain of cross acquisitions between AR and Brain HCI. I wanted to explain why I am a little excited about this new path. “Why would a messaging app be interested in brain control?” Snap’s main product is a messaging app called Snapchat. Why would a messaging app need research about brain waves? A note about Snap’s interest. Snap is not new to Augmented Reality. Snapchat support to AR objects on top of images was a great…...

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Shachar Oz User experience oriented product owner with implementation skill-set. Passionate about bridging business goals with product identity. Extensive background in agile development cycle from prototype to release in both startup environment and corporate one. Hold an MBA for supercars and motorsports, and works in the italian automotive industry. Runs a consulting agency and augments innovation teams in the path-finding towards the right product. An invited speaker about effectively using game mechanics, emergent technologies, and designing engaging experiences. Teaches about entrepreneurship, user experience and discovering innovation, fast prototyping with Unity3D, robotics, and gamification.

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