Snap Acquires NextMind: where brain interface meets augmented reality

Last week we were informed of the information that Snap has acquired NextMind, a brain-interface device manufacturer (see also in RoadToVR). This is another step in a long chain of cross acquisitions between AR and Brain HCI. I wanted to explain why I am a little excited about this new path. “Why would a messaging app be interested in brain control?” Snap’s main product is a messaging app called Snapchat. Why would a messaging app need research about brain waves? A note about Snap’s interest. Snap is not new to Augmented Reality. Snapchat support to AR objects on top of images was a great…...