“When you corner an animal, it will fight to death. If you give it a runaway path, it will use it…

Red light, Green light. famous children’s game in Squid Games

Motivation to Play a Game to Death


“Should I keep playing a game when I am aware that people might die every move?

“People prefer feeling in control, rather than being driven by others.

When Social Structure Shatters

the monetary reward was a strong motivation
The riots that sprang after that event

Octalysis Framework and the Motivation to Play

Octalysis analysis of Squid Games by Yu-Kai Chou


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Shachar Oz
User experience oriented product owner with implementation skill-set. Passionate about bridging business goals with product identity. Extensive background in agile development cycle from prototype to release in both startup environment and corporate one. Hold an MBA for supercars and motorsports, and works in the italian automotive industry. Runs a consulting agency and augments innovation teams in the path-finding towards the right product. An invited speaker about effectively using game mechanics, emergent technologies, and designing engaging experiences. Teaches about entrepreneurship, user experience and discovering innovation, fast prototyping with Unity3D, robotics, and gamification.


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