Strategic Analysis for the Future of the Luxury Super-Car Market

15 min read

About this report This report was written in August 2018 as a paper for a Strategy course during an MBA at the Bologna Business School. It got great reviews from colleagues, professors, and industry leaders. It is clean from outside funding or relation to one company or another. Special thanks to Professor Roberto Nogueira for sharing his insights with me. Prologue: Supercars Business Arena and Me Supercars take a very small niche market compared to the mass vehicle market. In 2018 around 30,000 new supercars were sold worldwide by all companies together, while 93.6 million new cars were sold on the mass…...

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Shachar Oz User experience oriented product owner with implementation skill-set. Passionate about bridging business goals with product identity. Extensive background in agile development cycle from prototype to release in both startup environment and corporate one. Hold an MBA for supercars and motorsports, and works in the italian automotive industry. Runs a consulting agency and augments innovation teams in the path-finding towards the right product. An invited speaker about effectively using game mechanics, emergent technologies, and designing engaging experiences. Teaches about entrepreneurship, user experience and discovering innovation, fast prototyping with Unity3D, robotics, and gamification.