About this report This report was written in August 2018 as a paper for a Strategy course during an MBA at the Bologna Business School. It got great reviews from colleagues, professors, and industry leaders. It is clean from outside funding or relation to one company or another. Special thanks to Professor Roberto Nogueira for sharing his insights with me. Prologue: Supercars Business Arena and Me Supercars take a very small niche market compared to the mass vehicle market. In 2018 around 30,000 new supercars were sold worldwide by all companies together, while 93.6 million new cars were sold on the mass…...
Strategic Analysis for the Future of the Luxury Super-Car Market
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