Peloton IPO: Some factors investors should consider

3 min read

In late August, connected bike and treadmill company Peloton – described as the “Netflix of exercise” – filed paperwork to go public. Their business model is based on a combination of hardware sales and ongoing subscriptions: their community members spend $2,220 – $4,295 on a bike or a treadmill as a one off purchase, and then pay $39/month for access to its library of live streamed and on-demand content. According to the company’s CEO John Foley, “Peloton sells happiness” – at a substantial loss. Peloton reported revenues of $915 million in total revenue in fiscal 2019, up 110% from the…...

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Samantha Monk Samantha Monk is Meltwater veteran who is currently overseeing the company's business line in EMEA. As such she is responsible for finding new ways to monetise Meltwater's data: the largest corpus of news articles and social media posts in the world, enriched with NLP to detect sentiment in 16 different languages, and structured around entities. She is currently working closely with Meltwater's engineering and product teams to explore the application for this unique dataset in finance: for short term trading, for private equity due diligence and ongoing investment monitoring, for credit reporting and for identifying risk and high-growth opportunities around small private companies. Before her current role, Samantha led Meltwater sales and client success teams in Boston, Buenos Aires, Edinburgh and London. In her free time, she maintains a Twitter account (@samantha.monk) focused on providing up to date news around artificial intelligence and machine learning.