Smart content takes blogs to next level

3 min read


If you want to learn about blogging, contact someone who does it for a living. One such person is Leslie Samuel. He owns Become a Blogger, hosts the Blogging with Leslie podcast, heads training at Social Media Examiner and co-stars on Science Channel’s “Strange Evidence.” Samuel knows whereof he speaks, literally and visually. Digital marketing expert Madalyn Sklar talked with him about blogging for business growth — a natural fit because Samuel himself is a growing business. A successful blog delivers useful information, is well written, timely and dependable. “Be a knowledgeable content creator,” Samuel said. “Whether it’s one person…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.