What’s More Valuable: User Experience or Our Data?

5 min read

customer experience

Monetization of customer experience will progress at an increasing pace. Commercialization of this trend began around 2000 when the so-called internet bubble happened. Coincidence? A vital criterion for assessing data management efficiency in enterprises is ease of use. Great user experience is a priority, not the whim of a spoiled customer. Data processing in a company should resemble driving a car: fast, safe and comfortable. Today’s consumers look for both instant results and comfort. Business managers should seek the same. There must be no gap dividing consumer electronics into smartphones, car navigation devices and tablets on the one hand and…...

This article is free to read

Login to read the full article


OR
Norbert Biedrzycki Head of Services CEE at Microsoft. Leads Microsoft services in 36 countries which include business and technology consulting, in particular in areas such as big data and AI, business applications, cybersecurity, premium and cloud services. Previously, as a Vice President Digital McKinsey, responsible for CEE, providing holistic combination of strategic consulting, digital transformation through rapid deployment of business applications, big data solutions and advanced analytics, business use of artificial intelligence, blockchain and IoT. Prior to that, Norbert was as the President of the Management Board and CEO of Atos Polska, and was also the CEO of ABC Data S.A. and the President of the Management Board and CEO of Sygnity S.A. He had previously also worked for McKinsey as a partner and, at the beginning of his career, he was the head of Oracle's consulting and business development services. Norbert's passion is technology – he is interested in robotization, automation, Artificial Intelligence, blockchain, VR, AR, and IoT and the impact modern technologies have on our economy and society. You can read more on this on his blog.