What’s More Valuable: User Experience or Our Data?

Monetization of customer experience will progress at an increasing pace. Commercialization of this trend began around 2000 when the so-called internet bubble happened. Coincidence? A vital criterion for assessing data management efficiency in enterprises is ease of use. Great user experience is a priority, not the whim of a spoiled customer. Data processing in a company should resemble driving a car: fast, safe and comfortable. Today’s consumers look for both instant results and comfort. Business managers should seek the same. There must be no gap dividing consumer electronics into smartphones, car navigation devices and tablets on the one hand and…...