What do Investors Look For? Advice for Founders

5 min read


I get asked a lot of questions by company founders. One of the most common: what do investors look for in a new platform company? What qualifies me to answer this question? I’ve founded four companies, starting in 1999 with a technology-based logistics company called 3Plex. I’ve invested in several companies via Cambridge Capital, a private equity firm focused on logistics, supply chain, and technology. And I’ve advised many more, through BG Strategic Advisors, an investment bank for dozens of major companies in the supply chain realm. As a result, I’ve been able to see this issue from multiple perspectives…....

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Benjamin Benjamin Gordon is an entrepreneur, advisor, and investor for companies in transportation, logistics, and supply chain technology. He is the CEO of Cambridge Capital and BGSA. He is a published author at Fortune, Supply Chain 24/7, Modern Distribution Management, and SupplyChainBrain. He has been interviewed on CNBC and ABC. He hosts BGSA Supply Chain, the industry-only CEO-level conference for all areas of the supply chain. Benjamin graduated from Harvard Business School and Yale College.