Personalization: The power of a weary smile

4 min read

Personalization has conquered the market by employing a few basic psychological mechanisms married with technological capabilities. Although people grow hypersensitive about protecting their privacy, they then turn around and readily share their digital data and intimate life stories allowing brands to use such information to build lasting relationships with them. We help brands examine us and peer into the deepest recesses of our minds. Personalization would never happen without our willingness to share private content, our thoughtless consenting to the processing of data and our conviction that our personal uniqueness should be met with equally unique products and services. Algorithmic…...

This content is for DDI Basic Membership only.
Join Now
Already a member? Log in here
Norbert Biedrzycki Head of Services CEE at Microsoft. Leads Microsoft services in 36 countries which include business and technology consulting, in particular in areas such as big data and AI, business applications, cybersecurity, premium and cloud services. Previously, as a Vice President Digital McKinsey, responsible for CEE, providing holistic combination of strategic consulting, digital transformation through rapid deployment of business applications, big data solutions and advanced analytics, business use of artificial intelligence, blockchain and IoT. Prior to that, Norbert was as the President of the Management Board and CEO of Atos Polska, and was also the CEO of ABC Data S.A. and the President of the Management Board and CEO of Sygnity S.A. He had previously also worked for McKinsey as a partner and, at the beginning of his career, he was the head of Oracle's consulting and business development services. Norbert's passion is technology – he is interested in robotization, automation, Artificial Intelligence, blockchain, VR, AR, and IoT and the impact modern technologies have on our economy and society. You can read more on this on his blog.