Wired published a thought-provoking opinion article in 2015 comparing the news cycle around startups to a 12-hr clock. Indeed, tech in general and Silicon Valley in particular has received significant criticism over the years for promoting hype over reality, resulting in fraud (Theranos), implosions (WeWork) and failed IPOs (too many to name). VCs also get their (fair) share of blame along the lines of “herd mentality” and “FOMO.” Indeed, the so-called hype cycle featured below is the aggregation of what happens to individual companies. All that said, media exposure is like nuclear energy or capitalism, done correctly it is…...
To PR Or Not To PR? 5 Key Questions For Startups
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