Startups Vs Incumbents — How Davids Can Take On Goliaths

3 min read

Startups are great at creating new markets, corporates are great at scaling them. But what about startups trying to win an existing market that has started growing? Logic would dictate that incumbents would always win given they have essentially infinitely more resources compared to the upstarts. Yet time and again history has shown that is not always the case. This article will analyze three case studies to illustrate practical principles on why David can defeat Goliath — on Goliath’s own turf. Case 1: Zoom vs Microsoft Zoom was founded in 2011 and raised a $100M series D in Jan 2017…...

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Amit Garg I have been in Silicon Valley for 20 years -- at Samsung NEXT Ventures, running my own startup (as of May 2019 a series D that has raised $120M and valued at $450M), at Norwest Ventures, and doing product and analytics at Google. My academic training is BS in computer science and MS in biomedical informatics, both from Stanford, and MBA from Harvard. I speak natively 3 languages, live carbon-neutral, am a 70.3 Ironman finisher, and have built a hospital in rural India serving 100,000 people.