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It’s a known fact that social media sites and search engines are collecting your information. However, there are many other places you may not be aware of that collect your information.

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So, What Data Do These Companies Collect?

Facebook

They also collect your location information, your browsing history, your friends and family members, their phone numbers, and their posts

Twitter

Twitter collects information about the links you click on, the ads you interact with, and your IP address. Twitter also collects information through cookies and other technologies like pixels, tags, and other methods.

Google

Google collects your search queries, IP address, and what apps you have installed. Google also collects information on your location, what device you’re using, and other information about your browser. Information is collected from users across a wide variety of Google services, including Maps, Search, YouTube, Gmail, the Chrome browser, and more.

The Big Data Scandal

In the wake of the Cambridge Analytica scandal, revelations that online companies are gathering and selling your data without your knowledge has brought up a lot of questions about what is happening to your data.

Privacy is a complicated issue

The question of “what should I share?” is something that is constantly in the back of our minds, but there are a lot of factors that need to be considered before that question can be answered.

Where Does My Data Go?

Social media companies are profiting from the data they collect from their users, all the while telling them that the data is exclusively for their benefit. Google, Facebook, and Twitter are just a few of the social media giants that collect data from you without your knowing it. The data they collect is used to create targeted advertisements, but the ads made in this way are not always what the user wants. The data collected by social media companies can be used for countless purposes, such as helping with targeted advertisements, but the companies are not transparent about this fact. They are also not transparent about what data is collected and how it is used, which makes the user feel like their privacy is being violated. Users are not allowed to see their data in detail, and there is no way for them to opt out of this process. Most social media companies sell data to third parties. Google, Facebook, and Twitter all sell data to advertisers. Google, for example, sells data that allows them to market to people who search for a product and also shows ads to people who visit a website.

Conclusion

Google and Facebook both provide tools to users to manage their privacy and data settings. Google provides a Privacy Checkup tool that gives users an overview of the data that Google has collected about them, and allows them to make changes to their privacy settings. In 2017, Facebook provided a new tool called Clear History that allows users to delete browsing history data from within the Facebook app

Call To Action

DDI (DataDrivenInvestor) has recently launched a new platform where anyone can book a paid one-on-one session with an expert of their choice. DDI asked me to join their panel of advisors and experts in the Data Science, AI and ML category. Here is my profilehttps://app.ddichat.com/experts/yattish-ramhorry

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