Cognitive Biases? What Are They And 6 Practical Ways For Startups To Avoid Them

2 min read

Much has been written about cognitive biases — below is a particularly good diagram by Jeff Desjardins summarizing some of the most common types. There are many other related concepts, for instance: Reality Distortion Field — A term most closely associated with Steve Jobs which describes the power to sway minds through charisma Dunning-Kruger Effect — The tendency of people to overestimate their knowledge / abilities, captured in the picture below The Curse Of Knowledge — Assuming that others have the same background / knowledge as you. Groupthink — When people’s desire to confirm leads to them to consensus decisions…...

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Amit Garg I have been in Silicon Valley for 20 years -- at Samsung NEXT Ventures, running my own startup (as of May 2019 a series D that has raised $120M and valued at $450M), at Norwest Ventures, and doing product and analytics at Google. My academic training is BS in computer science and MS in biomedical informatics, both from Stanford, and MBA from Harvard. I speak natively 3 languages, live carbon-neutral, am a 70.3 Ironman finisher, and have built a hospital in rural India serving 100,000 people.