Cognitive Biases? What Are They And 6 Practical Ways For Startups To Avoid Them

Much has been written about cognitive biases — below is a particularly good diagram by Jeff Desjardins summarizing some of the most common types. There are many other related concepts, for instance: Reality Distortion Field — A term most closely associated with Steve Jobs which describes the power to sway minds through charisma Dunning-Kruger Effect — The tendency of people to overestimate their knowledge / abilities, captured in the picture below The Curse Of Knowledge — Assuming that others have the same background / knowledge as you. Groupthink — When people’s desire to confirm leads to them to consensus decisions…...