Benchmarking Your (HealthTech) Startup? A Framework Around Metrics

You hear these terms all the time. Countless articles (here, here, here) enumerate the various metrics that can quantify the growth of your business. This article attempts to go one step further and colorize these fundamentals within the context of health-tech. Caveat: the below reflects our opinions and the data we see; feel free to take it with a grain of salt!  1) Metrics for Direct-to-Consumer (i.e., patient-facing) Models: Take-away: at earlier stages (in the absence of LTV/CAC), focus on engagement. The stickier your product, the better. As you accrue data, focus on optimizing your LTV:CAC ratio.  Actions per session…...