Benchmarking Your (HealthTech) Startup? A Framework Around Metrics

3 min read

You hear these terms all the time. Countless articles (here, here, here) enumerate the various metrics that can quantify the growth of your business. This article attempts to go one step further and colorize these fundamentals within the context of health-tech. Caveat: the below reflects our opinions and the data we see; feel free to take it with a grain of salt!  1) Metrics for Direct-to-Consumer (i.e., patient-facing) Models: Take-away: at earlier stages (in the absence of LTV/CAC), focus on engagement. The stickier your product, the better. As you accrue data, focus on optimizing your LTV:CAC ratio.  Actions per session…...

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Kush Gupta I am a physician and biomedical engineer who is deeply frustrated with the current state of healthcare delivery. Clinically, I am particularly compelled by the medical complexity and humanistic challenges of caring for critically ill patients. In my free-time (depending on the season), I can be found skiing the slopes of Tahoe or kitesurfing out in the Bay.
Amit Garg I have been in Silicon Valley for 20 years -- at Samsung NEXT Ventures, running my own startup (as of May 2019 a series D that has raised $120M and valued at $450M), at Norwest Ventures, and doing product and analytics at Google. My academic training is BS in computer science and MS in biomedical informatics, both from Stanford, and MBA from Harvard. I speak natively 3 languages, live carbon-neutral, am a 70.3 Ironman finisher, and have built a hospital in rural India serving 100,000 people.