Stock Picking is sexy, but Asset Allocation is key

“An undervalued gem with massive potential – click to find out more!” Do heading like this intrigue you and tempt you to click on the link to read the rest of the article? If you have succumbed to these temptations at some point in your life, you are perfectly normal. Our human brain has two systems to process information for decision-making – a reflective route and a reflexive route. A reflective route is logical, analytical, and methodical, while a reflexive route is quick, impulsive, and intuitive. The reflexive system is located in the basal ganglia and amygdala, which are the…...