D2C (direct to consumer) health-tech: How do we help, not hurt, our patients?

3 min read

Direct-to-consumer healthcare. We see it more and more, and it is an increasing trend that’s been written about extensively (see: health-tech business models, the B2C2B playbook, amongst others). Today we want to take a step back and discuss some philosophical implications and the ethical/ safety concerns we think about as investors. And of course, we try never to wax poetic – skip to the end for actionable take-aways that you can use as a founder. Some lessons here translate globally but healthcare is very different in different parts of the world and this post is really focused on the US…....

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Kush Gupta I am a physician and biomedical engineer who is deeply frustrated with the current state of healthcare delivery. Clinically, I am particularly compelled by the medical complexity and humanistic challenges of caring for critically ill patients. In my free-time (depending on the season), I can be found skiing the slopes of Tahoe or kitesurfing out in the Bay.
Amit Garg I have been in Silicon Valley for 20 years -- at Samsung NEXT Ventures, running my own startup (as of May 2019 a series D that has raised $120M and valued at $450M), at Norwest Ventures, and doing product and analytics at Google. My academic training is BS in computer science and MS in biomedical informatics, both from Stanford, and MBA from Harvard. I speak natively 3 languages, live carbon-neutral, am a 70.3 Ironman finisher, and have built a hospital in rural India serving 100,000 people.