How Local Event Sponsorship Can Help You Find New Customers

According to the 2017 BrandMuscle Effectiveness Index, hosting and sponsoring events is one of the most effective channels for local marketing. Yet many local businesses are still relying on social media and even email...

Being Social is an Easy Pill to Swallow

Doctors and social media might not seem like a healthy relationship. Yet, many physicians have tackled and overcome privacy and other issues to enhance contact with patients and peers. For more than a decade, Dr....

Can You Hear Me Now? Preventing Customer Churn

For every business, customers are one of the most valuable asset. Even just one positive impression can be invaluable to reducing customer turnover and can help promote customer loyalty. But in 2018, that’s easier...

Snuff Out Conflicts Before They Explode

Conflict is inevitable in daily life, particularly the workplace. People come from different backgrounds with varied personalities. “Although conflict in the workplace is not always a bad thing, ignoring it can turn a small challenge...

Winklevoss Gemini Exchange Implements Crypto Insurance

Gemini has officially incorporated digital asset insurance into its trading platform on top of the already FDIC fiat currency insurance. The insurance company Aon has provided this crypto coverage, although, the amount a user...

A Global Workforce Has Far-Reaching Effects

Global mobility and relocation are game-changers for modern teams. Moving from one job to another -- perhaps thousands of miles away-- entails personal and professional upheavals with the hope for greater opportunity. Steve Black anticipated long-distance...

Tech Tackles the Mess in HR

Technology is making it easier to streamline messy, time-consuming human resources processes, which affects HR teams as well as other organizations within the company. Ryan Higginson-Scott can speak to the fallout – which is mostly good....

Thought Leadership and Collaborative Technology

At a time when the potential for artificial intelligence is nearly endless, four communication tools can help keep today’s thought leaders on tomorrow’s cutting edge. We live in exciting technological times. Evidence of a thriving...

What American Manufacturing Means for Communities

As of 2016, the United States imports $120 billion worth if textiles and apparel, nearly 40% of which come straight from China. Our exports add up to just $21 billion, as we import almost...

Is Brand Advocacy Worth the Risk?

Small businesses that take a stand for their brand roam the high-risk, high-reward world of advocacy. Do brands that advocate for causes risk driving away customers, or are they on to something that contradicts...

Corporate Volunteers Seal Personal Connections

Volunteers are the strongest contacts a company has within its community. By word of mouth or through logos emblazoned on their T-shirts, those donating their time and talents tell the community their business cares. The...

Why Do We Still Do RFPs?

Requests for Proposal are outdated, yet 95% of companies still rely on this process to meet new vendors. Though woefully unsuited for modern business operations and the demand for fast solutions, many businesses are...

Engage Profitably on a Nonprofit Basis

Nonprofit groups have a challenging business model that ebbs and flows. Holiday seasons are more profitable times when their communities are in a giving mood. Organizations that lay the groundwork throughout the year will succeed...

Infographic: The Business of Hemp

In 2017 alone more than $800 million worth of legal hemp products were sold in the United States. Grown in 19 states across 25,713 acres of land and the subject of studies among 32...

Infographic: How To Turn Knowledge Into Profit

Creators suck at getting paid. Sure, there are platforms like YouTube that can become really lucrative - once you get like a million followers. There’s not much structure in between being a YouTube millionaire...

Infographic: Why Working Professionals Need To Retain Essay Writing Skills

Most of us haven’t written an essay since we left school, and you probably don’t miss it. But writing skills are as important to your career as they were to your grade point average....

Working from Home — When your parents don’t understand that you have a ‘real’ job.

It’s dismissive to say the least to be unable to acknowledge the opportunities modern technology has allowed us young folks to build careers we wouldn’t have imagined could exist Ten Years ago. It’s been a while...

Why’d you give it all up? — Question I’ve been asked several times.

I may not have been the smartest person at my university, nor was I the most motivated by any means. I spent more time hanging around the university bar than I did attending my...

Making it Personal: Why A Face-to-Face Approach Works Best in Business

Few people better understand the efficacy of the direct approach than Mina Chang, CEO of Linking the World International, an advocacy group. After assuming her position in 2010, the former recording artist endeavored to visit...

Revolut – A Fintech Startup with huge Potential

The British Fintech startup Revolut has been making quite the rounds with its innovation & growth this year. I have been following the headlines about the company consistently and finally it peaked my interest...