Small Business

Sales Funnels Aim for Buys, not Sales

Sales funnels are a key way to boost business, focused on the customer. According to financial expert Winnie Sun, “a marketing...
3 min read 545

So Socially Good They’re Scary

It’s never too late. That applies to yearnings inspired by a mid-life crisis as well as more sensible but off-putting notions...
5 min read 321

Give customers reasons to cheer you on

Building client relationships is crucial for any business. Customer support – and fandom in the form of word of mouth –...
3 min read 131

Fail Fast, Fail Often and Win

If not in business for profit, what’s the point? Few entrepreneurs can afford expensive hobbies. No one could accuse Mpho Mashita...
3 min read 232

For community building, game on

Pearl Morbs is a gamer in every sense of the word. An activist, artist, cosplayer and social media project manager, even...
5 min read 396

Your business is built on the foundations you exhibit.

Brick by Brick, regardless of your presence. You can learn a lot by observing children about the parents who raised them....
3 min read

Good Talk Yields Good Profits

The more people talk about your business, the greater your chance for success. More chatter translates to more income. Good word...
4 min read 219

From the Start, HR Sets Companies Straight

Entrepreneurs that are just getting started face an assortment of challenges. Those are compounded by the size of the startup. If...
7 min read 185
payment-type-employee-differences

Which is Better: Hourly or Salary Pay?

As an employer: How do you decide how to pay your employees? It’s always fascinating for me to hear the cases...
6 min read 975

Seven Tips on How to Use Artificial Intelligence to Take Your Company ...

Are you weary of all the talk of the impacts of Artificial Intelligence? Rather than listening to speculations on how robots...
4 min read 225

‘Workplace Diversity’ Still an Elusive Dream

Diversity in the workplace affects the entire corporation. Human Resources might be the focal point, but everyone from owner to worker...
3 min read 510

Tomorrow’s Work Will ‘Feel Like Part of Our Lives’

The future of work likely won’t include the much dreamed of flying cars – not to mention hoverboards. Back to the...
7 min read 357