Hidden Kryptonite

The Hidden Kryptonite That’s Killing Your Business

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There are many things to worry about as a business. Employees, backend admin, day-to-day happenings, connecting with other companies in your space… oh, and I guess the clients. So when it comes to building your team,...
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‘Workplace Diversity’ Still an Elusive Dream

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Diversity in the workplace affects the entire corporation. Human Resources might be the focal point, but everyone from owner to worker – full-time, part-time or contractor – is a responsible party. HR experts Dorothy Dalton...
brand

Winning Brands Habitually Please Consumers

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Consumer habits evolve over the years. That can be a matter of changing tastes, emerging technology and a host of other factors. To succeed, entrepreneurs have to anticipate and adapt to economic trends so...
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Why Small Businesses Should Keep Their Heads in the Cloud

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There is a cloud that continues to hang over small businesses, but it’s far from a bad thing. In fact, it is expected that cloud computing, as much as it has already impacted companies...
Difficult Clients

Manage Difficult Clients before Coming to Blows

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Although “customers are always right,” they can be demanding. That puts added responsibility on entrepreneurs to anticipate client needs and head off problems before they occur. Kevin Garber who co-founded the Twitter app ManageFlitter and...
digital marketing

Data Tells the Tale of Digital Marketing

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Social media changes the game when it comes to thinking about return on investment. Meanwhile, quantifying content and its effect can be a challenge. This is Christine Gritmon’s wheelhouse. The social media strategist and self-described...
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How Local Event Sponsorship Can Help You Find New Customers

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According to the 2017 BrandMuscle Effectiveness Index, hosting and sponsoring events is one of the most effective channels for local marketing. Yet many local businesses are still relying on social media and even email...
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How The Empathic Design Method of Decision Making Works

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Empathic design is a product design method first developed by Dorothy Leonard and Jeffrey Rayport in The Harvard Business Review. The method outlines a five-step process for designing customer-focused products: Observation Capturing data Reflection...
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WordPress Features That Will Help Your Business Website

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When creating a website for your business, it is important to be familiar with the platform you are working on. Those who already use WordPress know that putting together and publishing a website is...
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5 Inexpensive Branding Strategies for Small Businesses

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When someone says “brand”, what do you think of? Chances are, you think of large corporations like Nike, Apple, and HP. Most people wouldn’t associate the term with small businesses as it’s become a...
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Give customers reasons to cheer you on

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Building client relationships is crucial for any business. Customer support – and fandom in the form of word of mouth – will determine if a startup survives. Simply put, if you're in business, you must...
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What Will Go Up In A Down Economy?

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What will go up in a down economy? When the budget gets tightened, what items keep their spot on the shopping list? Even as signs of another impending recession loom on the horizon, there are...
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In Search Of the Vanishing Human in HR

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Human resources is almost a misnomer. People still have the ultimate say, but increased deferment to technology and processes strips away the human element. For more than two decades, Laurie Ruettimann has fought the good...
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For community building, game on

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Pearl Morbs is a gamer in every sense of the word. An activist, artist, cosplayer and social media project manager, even her online nom de plume derives from her gamer heritage. On the other hand,...
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Seven Tips on How to Use Artificial Intelligence to Take Your Company to the...

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Are you weary of all the talk of the impacts of Artificial Intelligence? Rather than listening to speculations on how robots will ravage the labor market, why not devise a plan to harness the...
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Why Communications is Critical to Pivoting Your Business

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Like many of you, I’ve been a lot of Zoom meetings these last few weeks discussing how to pivot your business during a crisis. There is a lot of talk about selling via e-commerce,...
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Synthetic Equity — Pros > Cons For Startups?

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In the US, limited liability corporations (LLCs) are a recent phenomenon -- Wyoming pioneered them in 1977, the IRS issued comprehensive rules around their taxation in 1988, and by 1996 all 50 states had...
Map with location markers

Unleash the superpowers of soft skills

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Soft skills are a misnomer, even dismissive. Indeed, Angela Maiers contends that rather than an afterthought, "life skills are the power tools" for learning in the new world order.  Maiers is the founder of Choose2Matter,...
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How to know your price is right

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How much do you charge for you? That’s a head-scratcher for startup and freelance entrepreneurs alike. What is reasonable? Is modesty your downfall? Michael Janda and Sonia Harris ponder these questions every day. Janda is a...
Recession-Proof Business

The Recession-Proof Business Of Dogs

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While the business of dogs isn’t exactly pups in suits and ties, it remains one of the most lucrative industries in the United States - at times even appearing recession-proof. In 2018 alone, American...