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Why’d you give it all up? — Question I’ve been asked several times.

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I may not have been the smartest person at my university, nor was I the most motivated by any means. I spent more time hanging around the university bar than I did attending my...
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Pivoting Your Startup? 4 Ways To Do It Right

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1) Cash In Reserve -- At the early stage, especially seed, chances are you will keep pivoting till finding product-market fit. At Tau Ventures we advise entrepreneurs with four main principles: to start fundraising...
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Uncapped Note? No Discount? Making Sense For Entrepreneurs

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What is the right cap and discount for your convertible? Should you even have them at all? The latter used to be a very rare situation, now it is a commonly asked question. This...
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Why We Invested In FidoCure aka How Tech Can Help Save Dogs (And Eventually...

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In October FidoCure, also known as One Health Company, announced a $10M series A led by Polaris Ventures and we increased our position given our continued excitement. Tau Ventures, an AI-first seed fund in...
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Mentoring sucks

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I know that is a strong statement; quit reading if you disagree, it’s about to get worse. This is how someone might become a mentor. They watch a TED talk, let’s say Simon Sinek, and...
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Sales Funnels Aim for Buys, not Sales

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Sales funnels are a key way to boost business, focused on the customer. According to financial expert Winnie Sun, “a marketing funnel is an opportunity for your audience to buy, and less as your...
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Why We Invested In HeyRenee - Personal Health Assistant

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Excited to announce our investment alongside Quiet Capital, Mucker Capital, Fika Ventures, Global Founders Capital, SaaS Ventures and Founders First in the $3.8M seed round of HeyRenee — your personal care concierge. HeyRenee is a first-ever...
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Why We Invested In RapidDeploy

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Excited to announce our investment alongside Morpheus Ventures in the series B of RapidDeploy which provides a unified public safety workflow, reducing emergency response time (sample articles: official press release, TechCrunch). We had invested...
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Innovation in Nature: a life history strategy approach to change your business

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It’s time to ask nature how to keep pace with the change. Amplified by the pandemic, the digital dare is creating new winners and losers as we speak. From reimagining our lives to reassessing...
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What Is With All These Names And Numbers? 5 Major Ways In Which A...

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So a VC is investing in you -- great news. But then you see a string of names and numbers in their investment vehicles and you wonder, what is really going on. This post...
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SPVs and SPACs — A Straightforward Guide For Entrepreneurs

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Have an investor wanting to do a SPV? Wondering what is all this talk of SPACs? This post is focused on entrepreneurs looking to learn more. 1) Special Purpose Vehicle (SPV) -- Also sometimes called...
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Hiring For Your Startup? 5 Best Practices

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Hiring effectively is both a science and an art. This article will cover five practical principles to make the life of a startup CEO easier. 1) The Hiring Landscape In emerging ecosystems oftentimes there is a...
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Correction Is Here? What To Expect On Startup Valuations And Round Dynamics Moving...

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The two years between Jan 1, 2020 to Jan 1, 2022 have been especially bullish for startup fundraising – (i) more money, (ii) at higher valuations, (iii) coming more easily. At Tau Ventures we...
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Are you looking for strategic or financial investors?

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You need to be aware of the rationale of each investor type before starting the process. And there’s even an invisible third party. I’ve worked on many transactions. In each transaction, there are various stakeholders....
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Humanizing triumphs over digital marketing

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How can a brand avoid the ever-selling voice and instead present what excites its audience and customers in a humane way? If anyone could answer that question, it’s master storyteller Barrack Onyango. He built his...
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To PR Or Not To PR? 5 Key Questions For Startups

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Wired published a thought-provoking opinion article in 2015 comparing the news cycle around startups to a 12-hr clock. Indeed, tech in general and Silicon Valley in particular has received significant criticism over the years...
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Should I Raise More? 5 Principles For Entrepreneurs

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Many things about startups are about power laws -- fundraising included. The best companies do attract disproportionate attention and the entrepreneurs are faced with the choice, if not pressure, of raising more. Below are...
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Educate yourself with content that matters…

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I stay active on Twitter most of the week with posting content on Blockchain/Cryptocurrencies, Fintech, Technology & Markets etc. I share my blogs across different social media platforms but most of the other infographics...
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Software Reuse and the Disruption of the API Economy

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AIKON wants software developers around the world to connect their products together on blockchain What do you get when you cross a German tech startup savant with a Mexican fintech expert and a U.S. political...
Social Capital

Startups, VCs and Social Capital

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In mature ecosystems like Silicon Valley, there is just so much entrepreneurial activity that it often becomes hard to distinguish signal from noise. In an emerging ecosystem, there is a different problem, perhaps too...