Humanize Yourself and Connect to Your Audience

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From an unabashed fan: “Vlogging has changed my life for the better. Video content creation is extremely powerful.” Julia Jornsay-Silverberg knows why she video blogs, or vlogs. “When I started vlogging, I wasn’t sure how much I would enjoy the process,” she said. “I went into video content creation with an open mind. I was eager to see how it would feel and what impact it would have on my business. After creating my first few videos, I realized the power of vlogging.” Jornsay-Silverberg talked with another huge video advocate, Twitter marketing expert Madalyn Sklar, about how vlogging has progressed…...

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Jim Katzaman Jim Katzaman is a manager at Largo Financial Services. A writer by trade, he graduated from Lebanon Valley College, Pennsylvania, with a Bachelor of Arts in English. He enlisted in the Air Force and served for 25 years in public affairs – better known in the civilian world as public relations. He also earned an Associate’s Degree in Applied Science in Public Affairs. Since retiring, he has been a consultant and in the federal General Service as a public affairs specialist. He also acquired life and health insurance licenses, which resulted in his present affiliation with Largo Financial Services. In addition to expertise in financial affairs, he gathers the majority of his story content from Twitter chats. This has led him to publish about a wide range of topics such as social media, marketing, sexual harassment, workplace trends, productivity and financial management. Medium has named him a top writer in social media.