Marketing

Loyalty

Loyalty is a Simple Proposition

Marriott faces a class-action lawsuit following a data breach, one of the perils of using big data: Is it worth it?...
5 min read 483

Schedulers keep social media on track

Busy people stick to systems if they want to hit and maintain peak efficiency. That’s the premise behind Tweepsmap and RentCompass,...
2 min read 454

Social media listening keeps you plugged in

Although social media listening is a top trend, it should be part of every modern marketing strategy. Staying attuned to customers...
2 min read 615

No fooling: Marketing goes for laughs

It’s a funny thing when you mix humor and marketing. Surely, Mark Anderson hopes so. Don’t call him Shirley. Instead, call...
4 min read 539

Send a message with your best pitch

Do you promote your blog posts effectively or just swing for the fences? Big rips are high risk, high reward –...
3 min read 127

Smart tweeters soar above the flock

Tweeting smarter is Madalyn Sklar’s mantra. The social media consultant is Twitter’s biggest cheerleader. She backs up her passion as host...
5 min read 227

AI animates marketing returns

Known as The Computer Guy, Joseph Ngare once dreamed of being a sports commentator. Now his thoughts have turned to another...
1 min read 288

Evergreens sprout new life

For Amy Woods, “oldies but goodies” is more than a nostalgic saying. It’s her life’s work, captured in Woods’ Content 10X...
2 min read 436

Conversational marketing is the word

Before making a purchase, talk. Marketers who do that will be ahead of the game. That’s the premise of what Paul...
2 min read 657

Humanizing triumphs over digital marketing

How can a brand avoid the ever-selling voice and instead present what excites its audience and customers in a humane way?...
2 min read 266

Video Sets Marketing in Motion

No one puts the marketing duo of Andrew and Pete in a corner when the topic turns to creative video. Their...
4 min read 324

Sales Funnels Aim for Buys, not Sales

Sales funnels are a key way to boost business, focused on the customer. According to financial expert Winnie Sun, “a marketing...
3 min read 545