brand

Winning Brands Habitually Please Consumers

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Consumer habits evolve over the years. That can be a matter of changing tastes, emerging technology and a host of other factors. To succeed, entrepreneurs have to anticipate and adapt to economic trends so...
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External Cooperation, Internal Competition. A winning strategy to shape the digital future

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The recent evolution of organizations shows that competing only on price or becoming larger will bring more problems than solutions. So what to do? ‘‘You don’t have to blow out the other fellow’s light to...
On-Demand Apps

The Increasing Demand for On-Demand Apps

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Uber is one of the most ubiquitous on-demand smartphone apps, and now forward-thinking entrepreneurs are in the process of trying to replicate their successes. The ride-sharing service is widely acknowledged as having kicked off...
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Personal Brands Strike Gold in the Long Run

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Creating a personal brand is a cornerstone for marketing, particularly on the internet. Having a persona determines where and how much you should direct your efforts. Besides being a social influencer, Ian Moyse is also...
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Business Partnerships: Their Importance for Expanding Overseas

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With China and other Far East countries growing into strong business hubs, any serious entrepreneur must be thinking of expanding his business into that prime region. The European Union, on the other hand, has...
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Smart tweeters soar above the flock

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Tweeting smarter is Madalyn Sklar’s mantra. The social media consultant is Twitter’s biggest cheerleader. She backs up her passion as host of the #TwitterSmarter and #SocialROI Twitter chats, all in the name of helping...