brand

Winning Brands Habitually Please Consumers

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Consumer habits evolve over the years. That can be a matter of changing tastes, emerging technology and a host of other factors. To succeed, entrepreneurs have to anticipate and adapt to economic trends so...
Blockchain

Will Blockchain Transform the Stock Market?

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Blockchain can make it easier to transfer property rights and other assets by reducing transactional costs and boosting trust between investors. But can it be used by the world’s largest stock exchanges? The rules that...
Connect

Humanize Yourself and Connect to Your Audience

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From an unabashed fan: “Vlogging has changed my life for the better. Video content creation is extremely powerful.” Julia Jornsay-Silverberg knows why she video blogs, or vlogs. “When I started vlogging, I wasn’t sure how...
Algorithms

Algorithms Are Not Inherently Biased, It’s A Result Of Expectations With Unintended Consequences

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There have been plenty of criticisms about how tech companies use algorithms in their software that tends to favor their political ideology or biases. Companies like Twitter, Facebook and Google have been criticized for...
Build awareness

Build Awareness to Rock Your World!

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Customers won’t buy from brands they don’t know. It’s a core principle for digital marketing strategist Mack Collier. He has made a career of helping companies connect with their most loyal customers to drive...
On-Demand Apps

The Increasing Demand for On-Demand Apps

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Uber is one of the most ubiquitous on-demand smartphone apps, and now forward-thinking entrepreneurs are in the process of trying to replicate their successes. The ride-sharing service is widely acknowledged as having kicked off...
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A Programmer’s Guide to Creating an Eclectic Bookshelf

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Every developer should have a bookshelf. The possible set of texts in his cabinet are myriad, but not every collection gives a programmer a variety of tools. With an eclectic set of weapons, a...
blank

Top 10 Blockchain Courses

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Eager to grow in blockchain? Do you want to learn how blockchain works but not sure where? Or there are just too many choices out there? Don't worry- we got you covered! We have selected for...
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Digital Identity for Noobs

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How SMART people are creating identity value in an augmented reality. I recently turned 40 years old.  As a biologically born female, significant changes occur hormonally, but besides that milestone, my psychological and spiritual growth...
Recession-Proof Business

The Recession-Proof Business Of Dogs

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While the business of dogs isn’t exactly pups in suits and ties, it remains one of the most lucrative industries in the United States - at times even appearing recession-proof. In 2018 alone, American...
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Find sanity within change

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Stay in business long enough, and change becomes part of the entrepreneurial landscape. Those who lead well through change have the best chance for success. Joy Donnell is a prime example of one who has...
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260 million people endorse LinkedIn

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Saying “LinkedIn” brings a mixed response. Is it a social network? A job-search site? Great for professional discussions? Or, as some women have unwittingly found, a place to get hit on for dates? Clarice Lin...
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Smart tweeters soar above the flock

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Tweeting smarter is Madalyn Sklar’s mantra. The social media consultant is Twitter’s biggest cheerleader. She backs up her passion as host of the #TwitterSmarter and #SocialROI Twitter chats, all in the name of helping...
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Great thought partners ask ‘What if…’

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A powerful way to add value in a fast-moving digital world is to be a ‘thought partner’ for others. And asking implication questions can put you on that path. But before drilling down on ‘What...
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Burnout Exhausts Easy Answers

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“Most health professionals know how to take care of patients, but not how to take care of themselves.” Healthcare professional and lecturer Yinka Vidal spoke for many about one of the main factors contributing to...
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The Changing Definition Of Success Among Young People

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Today, it’s tough for young people to get started in life. Long gone are the days of marching up to the boss’s office, pounding a fist on the desk, and demanding a job -...
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‘I am different. Let this not upset you.’

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A Swiss physician, alchemist and astrologer of the German Renaissance, Paracelsus might seem an unlikely reference for today’s diversity movement. Yet, his words resonate: “I am different. Let this not upset you.” Paracelsus was not...
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We blocked access to Social Media, it caused an outrage.

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Addiction, we can’t visibly recognise. At a recent research study, based upon the work of previous findings — we wanted to conduct a simple experiment. Block Social Media access at random times on Campus WiFi. Now fair-disclosure,...
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Sales Enablement Balances Data and Gut

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If there is a gap between marketing and sales, it’s because people don’t understand sales are essential to marketing. Pam Didner accepts the premise. “Marketing, in a way, is selling, but selling comes in different...
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Give customers reasons to cheer you on

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Building client relationships is crucial for any business. Customer support – and fandom in the form of word of mouth – will determine if a startup survives. Simply put, if you're in business, you must...