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Sales Enablement Balances Data and Gut

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If there is a gap between marketing and sales, it’s because people don’t understand sales are essential to marketing. Pam Didner accepts the premise. “Marketing, in a way, is selling, but selling comes in different...
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Give customers reasons to cheer you on

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Building client relationships is crucial for any business. Customer support – and fandom in the form of word of mouth – will determine if a startup survives. Simply put, if you're in business, you must...
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Generational Wealth: ‘We’re all Destined to Succeed’

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Ownership and generational wealth are John Lombela’s forte. He has immersed himself in technology and investing on the cutting edge. A software engineer by profession, he also has experience in corporate investment banking. Lombela runs...
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How The Empathic Design Method of Decision Making Works

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Empathic design is a product design method first developed by Dorothy Leonard and Jeffrey Rayport in The Harvard Business Review. The method outlines a five-step process for designing customer-focused products: Observation Capturing data Reflection...