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Help Your Brand Be the Top One That People Desire

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Awareness is the first step to attract customers and build loyalty Photo by Austin Distel on Unsplash True tests of a brand’s success are when people think of you by name instead of the competition. “Brand awareness...
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Business Success Starts with Credibility

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Credibility can make or break a brand. This is critical for businesses starting from scratch and especially challenging for companies trying to recover from their own missteps. Developer and digital manager Jean-Yves Agnissan put a...
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Targeted Ads Dominate the Competition

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Advertisements must be strategically placed for the best return on investment. That could be the decider among the competition in tight markets. Besides being a social media manager and lifestyle blogger, Ashley Mokwena is an...
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5 Steps to Communicating in a Crisis

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The ground underneath many businesses and organizations is shifting daily due to the COVID-19 pandemic. With it comes new challenges (and opportunities) for communicating with staff, customers, stakeholders and the public. Even those of us...
New Chapters

Tragic Plot Twist Opens New Chapters

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The aftermath of a major life-changing event -- a tragedy -- would not have been how Tim Lewis wanted to change his profession. Yet, it was a stark realization that tightened his grip on...
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25 Self Improvement ways for a successful Life

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“The more I live, the more I learn. The more I learn, the more I realize, the less I know.” ― Michel Legrand Time to learn. For a daily dose on Technology, Finance, Work place, Productivity &...
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Collaboratively Label Tweets the Easy and Free Way

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If you’re here because you just want the tool, skip down to the Solution section below. Background In order to grow as a machine learning engineer, I recently took on a volunteer project with the international...
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Personal Brands Strike Gold in the Long Run

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Creating a personal brand is a cornerstone for marketing, particularly on the internet. Having a persona determines where and how much you should direct your efforts. Besides being a social influencer, Ian Moyse is also...
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Why Is the news making you anxious?

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Consider these headlines from July, 21st, 2020 Case Numbers are far higher than reported in parts of U.S, C.D.C Says-NYtimes Armed Gunman with explosives holding passengers hostage on Ukraine bus: local police-FoxNews China blows up dam as...
Good Content

Once is Never Enough for Good Content

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What was old is new again. That’s the premise behind taking content posted weeks, months or years earlier and reviving it for today’s audience. To repurpose from Chicago Mayor Rahm Emmanuel, “Never let a...
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Reputation Reflects Your Reality

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Building a great reputation requires consistency. Everyone in the company must be on the same page because they represent the character and data of the brand. Honesty, integrity and even search engine optimization have...
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What happens when platforms determine bias?

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Content Creation and The Divide. Lately, the prevalent formula for success has been; you produce content which people find most agreeable and ride the train of like-ability. Whereas, what it used to be; you expressed about what...
Virtual Reality

VR Tentatively Peers into Social Networks

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In the Digital Age, online communities bring diverse people together for common goals and causes. Doctor-patient and peer support in the medical field rank among the top of such groups -- underlined when lives...