Social Media
Social media is abuzz with “personal branding,” but identity creation stretches far even when the internet is disconnected. People want to...
Whether a millennial or member of another generation, successful marketers have to stay aware of differences between age groups, shifts in...
To make it as convenient as possible for consumers to purchase your products, position yourself where they are most of the...
To attract an audience in any industry, branding is essential. Yet, the term “brand” is used pretty loosely these days. People...
When you are launching and running a small business, the landscape can be fraught with obstacles. No amount of business studies...
Two-way conversations come naturally between people. If not in person, friendships form online through talking and listening in particular. Entrepreneurs face...
What was old is new again. That’s the premise behind taking content posted weeks, months or years earlier and reviving it...
Paid media is the best way to make your target market aware that your brand exists. Besides brand awareness and exposure,...
Even social media needs leaders to herd cats. One of those top cats is human leadership coach Gene Petrov, who helps...
Social media changes the game when it comes to thinking about return on investment. Meanwhile, quantifying content and its effect can...
The aftermath of a major life-changing event — a tragedy — would not have been how Tim Lewis wanted to change...
Wondering what live streaming is all about, Jennifer Quinn researched the topic and got hooked. Also known as JennyQ, in a...
On July 17, 2014, Malaysian Airline flight MH-17 was shot down over Eastern Ukraine by a BUK surface-to-air missile killing all...
Mesmerizing GIFs, the rise of the every-person influencer and simply getting the basics right about your biography are among the many...
It is safe to say that not in one hundred years will robots outperform future Ronaldos on the football fields. Not...
The news about Facebook’s cryptocurrency called the Libra coin is generating a lot of buzz. The stories are mixed, with some...
When talking about video content, go to the expert. That would be Demian Ross, who produces his weekly Plan D podcast...
When the topic is WhatsApp, Instagram and Facebook Messenger integration – whether it’s your friend or foe – the person to...
Whether casual chats or sparks for world-changing events – online conversations can have far-ranging effects. At both extremes, social media communities...
Creating a personal brand is a cornerstone for marketing, particularly on the internet. Having a persona determines where and how much...
Advertisements must be strategically placed for the best return on investment. That could be the decider among the competition in tight...
Careers and LinkedIn often intertwine. Looking for a job? Are you on LinkedIn? The social media venue conjures up different reactions...
Business owners who want to succeed should know how to leverage income using digital technology. Entrepreneurs don’t need to “speak” search...
Going direct to video is a bad sign for movies, but it can spark marketing campaigns for businesses. Videos do more...
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