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Send a message with your best pitch

2114
Do you promote your blog posts effectively or just swing for the fences? Big rips are high risk, high reward – with many strikeouts along the way. Charlotte Beauvoisin believes she has a better idea. A...
Live Streaming

Live Streaming Inspires Human Moments

2014
Wondering what live streaming is all about, Jennifer Quinn researched the topic and got hooked. Also known as JennyQ, in a short time she jumped from novice to maven. Quinn has made herself the leading...
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Learning Saves When Those in Need Knock

1980
Training and learning are fundamental for any professional. Keeping up with the latest developments enable entrepreneurs to provide the best service for their customers and improve their own return on investment. Healthcare providers take professional development...
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Forceful Conversations Create Impact

1953
Whether casual chats or sparks for world-changing events – online conversations can have far-ranging effects. At both extremes, social media communities have unexpected influence, particularly on matters close to their hearts. On such heart-tugger is...
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Turn hobby showcase into money maker

1934
Most people use their website as a hobby. Making money online is beyond their wildest dreams.  This is where dream maker Oscar Gonzalez answers the call. He is an independent, work-at-home consultant who serves as...
social selling

Social Selling Stretches Beyond Sales

1930
To make it as convenient as possible for consumers to purchase your products, position yourself where they are most of the time: browsing and conversing on social media. This is where entrepreneur Kahill Kuteesa excels....
Content

Video Snaps Picture-Perfect Content

1930
Mention “content,” and the first things that come to mind are words and pictures. That misses one of the fastest-growing segments of marketing: video. Amanda Webb keeps that target in her sights. A social media...
Build branding

Build Branding for the Ages

1887
Whether a millennial or member of another generation, successful marketers have to stay aware of differences between age groups, shifts in digital marketing, engaging their target audience and knowing how to work with influencers. All...
Book resting next to a laptop

Valuable lessons lead the way to digital success

1882
Blundering online amounts to digital marketing malpractice. Engaging the wrong way—or not at all—muffing search engine optimization and other miscues dig deep holes to climb out of.  Mistakes are bound to happen, but if you...
Virtual Reality

VR Tentatively Peers into Social Networks

1874
In the Digital Age, online communities bring diverse people together for common goals and causes. Doctor-patient and peer support in the medical field rank among the top of such groups -- underlined when lives...
Facebook

Facebook Faces the Music of Racism in Banishment of White Nationalism and Separatism.

1852
Lots of "ism's" there but Facebook's used to all this controversy, right? Seriously, you have to hand it to Mr. Zuckerberg and his iron will. The guy's been through a lot regarding technology and the...
personal branding

Tech Injects Data Into Branding

1846
Social media is abuzz with “personal branding,” but identity creation stretches far even when the internet is disconnected. People want to see entrepreneurs in person just like the brands they see online. Sprinkle in...
Robot plays on a musical keyboard.

AI is surprisingly smart right under your nose

1843
If you're on social media but artificial intelligence sounds intimidating, fear not. You might be deeper into AI than you think.  "Algorithms are everywhere in marketing," said Melissa Drozdowski, director of social media at marketing...
Silhouette of woman holding hat in blue and gray nebula

Trending superstar tells all

1783
When you trend on Twitter, you've struck a nerve that reverberates throughout your audience and beyond. The goal is to trend well, which starts with good content. A journalist would know that, which is why...
Listening by Ehimetalor Unuabona on Unsplash

Listening to others pays dividends

1780
With an ear toward social first, Twitter can still be a profitable marketing platform. That begins with keeping one's inner money grabber in check, opting instead to create personal, trustworthy connections. A journalist by trade,...
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We blocked access to Social Media, it caused an outrage.

1700
Addiction, we can’t visibly recognise. At a recent research study, based upon the work of previous findings — we wanted to conduct a simple experiment. Block Social Media access at random times on Campus WiFi. Now fair-disclosure,...
Brand Image

Tips for Creating a Bold Brand Image

1668
To attract an audience in any industry, branding is essential. Yet, the term “brand” is used pretty loosely these days. People often use the word brand when talking about logos, or particular company graphics...
connections

Strong Connections Create Social Impact

1653
Social networks feed off interactions among people. As connections grow, participants build confidence, and the entire system gathers strength. Timothy Macharia will tell you a powerful network is a terrible thing to waste. The chief...
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Libra may be the end for Facebook – Part I

1607
In 2019, Facebook crossed a red line. The company announced the Libra project. Before digging into Libra, let’s get a very brief history lesson on Facebook. Back in the 2000’s, Mark Zuckerberg, a 23 year...
Promote by Erik Lucatero on Unsplash

Take charge with your best face forward

1588
Social media marketing starts with the customer in mind. Advertising, feedback and managing complaints mesh together to serve the consumer and business. This is second nature to Komana M. Nakalonga. The digital marketing specialist has...