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So Socially Good They’re Scary

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It’s never too late. That applies to yearnings inspired by a mid-life crisis as well as more sensible but off-putting notions such as jumping into social media. This is especially challenging for inward-looking –...
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The Future of Social Media on the Blockchain

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Is there a future for social media on the blockchain? Even after the debacle of the Cambridge Analytica data leak, we continue to hear of new scandals surrounding the Facebook empire. This has lead to...
Connect

Humanize Yourself and Connect to Your Audience

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From an unabashed fan: “Vlogging has changed my life for the better. Video content creation is extremely powerful.” Julia Jornsay-Silverberg knows why she video blogs, or vlogs. “When I started vlogging, I wasn’t sure how...
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Deep Learning, Top Technology Trends for 2019, Fintech Glossary & more…

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Here is the value added content from my Twitter feed for this week. Hope you learn, enjoy & get something out of it. If you like the content you can always follow me on...
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Smart tweeters soar above the flock

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Tweeting smarter is Madalyn Sklar’s mantra. The social media consultant is Twitter’s biggest cheerleader. She backs up her passion as host of the #TwitterSmarter and #SocialROI Twitter chats, all in the name of helping...
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Why is Digital Marketing important for Businesses

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“Students do not learn much just sitting in classes listening to teachers, memorizing prepackaged assignments, and spitting out answers. They must talk about what they are learning, write reflectively about it, relate it to...
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Modern workers are still human

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If you want to successfully manage a large group of people, send in the Marines. Sean Jackson has answered the call. The veteran leatherneck left the military only to find the civilian ways of...
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Chronicle Fatigue Syndrome: Why News Saturation is More Dangerous than Fake News

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On July 17, 2014, Malaysian Airline flight MH-17 was shot down over Eastern Ukraine by a BUK surface-to-air missile killing all 298 passengers including 6 of the world’s top AID’s researchers and scientists. The...
Paid media

Brands Draw Attention with Paid Media

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Paid media is the best way to make your target market aware that your brand exists. Besides brand awareness and exposure, it boosts the confidence of existing customers. This concept drives Tony Wanaswa, digital marketing...
Good Content

Once is Never Enough for Good Content

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What was old is new again. That’s the premise behind taking content posted weeks, months or years earlier and reviving it for today’s audience. To repurpose from Chicago Mayor Rahm Emmanuel, “Never let a...
New Chapters

Tragic Plot Twist Opens New Chapters

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The aftermath of a major life-changing event -- a tragedy -- would not have been how Tim Lewis wanted to change his profession. Yet, it was a stark realization that tightened his grip on...
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Lead generation starts from Day 1

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The questions perplex marketers and entrepreneurs alike. How do you determine that a brand needs a leads advertisement? How do you measure the impact? Fortunately, Will Deyamport III has answers. The digital strategist hosts the...
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Reputation Reflects Your Reality

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Building a great reputation requires consistency. Everyone in the company must be on the same page because they represent the character and data of the brand. Honesty, integrity and even search engine optimization have...
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Instagram Surges to Greater Heights

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Mesmerizing GIFs, the rise of the every-person influencer and simply getting the basics right about your biography are among the many elements that drive Instagram success and overcome myths. This is where Forbes Top 50...
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Why Twitter Can’t Make Money Charging a Subscription Fee

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Twitter comes in a respectable second place amongst social media firms with a very respectable 336 million worldwide active users (67 million in the United States) falling behind only Facebook, which tops the charts at 2.27 billion (242...
Algorithms

Algorithms Are Not Inherently Biased, It’s A Result Of Expectations With Unintended Consequences

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There have been plenty of criticisms about how tech companies use algorithms in their software that tends to favor their political ideology or biases. Companies like Twitter, Facebook and Google have been criticized for...
Brands

Strong Brands Fly with Eagles

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Standing out yields great returns. This is the playbook for an entrepreneur’s success on social media. Digital marketing strategist and media scientist Janet Machuka has made a career as an online master. At Sparks Corporate...
Social listening

Everyone Just Wants to be Heard

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Two-way conversations come naturally between people. If not in person, friendships form online through talking and listening in particular. Entrepreneurs face different challenges -- or at least they think they do. They have to crack...
Leadership

Social Leadership Cries Out for Personal Touch

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Even social media needs leaders to herd cats. One of those top cats is human leadership coach Gene Petrov, who helps marketers become leaders. He believes leaders cultivate and nurture community. That builds an...
digital marketing

Data Tells the Tale of Digital Marketing

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Social media changes the game when it comes to thinking about return on investment. Meanwhile, quantifying content and its effect can be a challenge. This is Christine Gritmon’s wheelhouse. The social media strategist and self-described...