small business

Beating Competitors in a Saturated Market

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When you are launching and running a small business, the landscape can be fraught with obstacles. No amount of business studies classes can fully prepare you for the reality of being in business, and...
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What Can You Learn By Googling Yourself?

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Today, half of Americans believe that their data is less secure than it was five years ago, and yet we are sharing more information about ourselves on social media than ever before. Managing and...
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How to shield personal data from evil doers

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Digital privacy is practically a misnomer. The list of companies not hacked seems shorter than those attacked.  Dentin Waweru might not agree with the exaggeration, but cybersecurity is a concern. The software engineer and freelance...
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What happens when platforms determine bias?

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Content Creation and The Divide. Lately, the prevalent formula for success has been; you produce content which people find most agreeable and ride the train of like-ability. Whereas, what it used to be; you expressed about what...
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Libra may be the end for Facebook: Part 2

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Facebook’s choice to issue a centralized, semi-anonymous, permissioned token (Libra) is puzzling. First, Facebook’s understanding of the concept of modern money seems ambiguous at best, this is because Facebook indicated that Libra will be...
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Why Is the news making you anxious?

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Consider these headlines from July, 21st, 2020 Case Numbers are far higher than reported in parts of U.S, C.D.C Says-NYtimes Armed Gunman with explosives holding passengers hostage on Ukraine bus: local police-FoxNews China blows up dam as...
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Collaboratively Label Tweets the Easy and Free Way

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If you’re here because you just want the tool, skip down to the Solution section below. Background In order to grow as a machine learning engineer, I recently took on a volunteer project with the international...
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Podcasting: A New Secret Sauce To Your Marketing Buffet

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Is podcasting really creating its space in the digital marketing Legoland.? In a broader sense, it is a YES. Since ages, political leaders, journalists, and magazine interviewers have been podcasting to talk to their...
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5 Steps to Communicating in a Crisis

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The ground underneath many businesses and organizations is shifting daily due to the COVID-19 pandemic. With it comes new challenges (and opportunities) for communicating with staff, customers, stakeholders and the public. Even those of us...
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Gain Data from Each Conversation

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Intelligence pulls data together. In the realm of consumer intelligence, Talkwalker Middle East and Africa marketing executive Rami Deeb believes in putting that data to work one conversation at a time.  He has created digital...
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Live Streamers Score Highest With Clear Calls to Action

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Find your audience and connect with them where they are active Live streaming need not be intimidating. Thanks to technology that makes everything easier than ever, streamers can concentrate where it counts — on their...
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Top Marketers Keep Customers in Mind

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Customers satisfied with the products or services a business provides are more likely to continue doing business with that company. The key is to maintain their constant flow to the enterprise.  Marketers who succeed have...
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Help Your Brand Be the Top One That People Desire

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Awareness is the first step to attract customers and build loyalty Photo by Austin Distel on Unsplash True tests of a brand’s success are when people think of you by name instead of the competition. “Brand awareness...