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AI animates marketing returns

2606
Known as The Computer Guy, Joseph Ngare once dreamed of being a sports commentator. Now his thoughts have turned to another sort of sport: artificial intelligence. He sees brands having a choice between embarking on...
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Sales Funnels Aim for Buys, not Sales

2589
Sales funnels are a key way to boost business, focused on the customer. According to financial expert Winnie Sun, “a marketing funnel is an opportunity for your audience to buy, and less as your...
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Smart E-commerce Pricing Strategy Using Web Scraping

2548
A failure story: Suppose you have 50 pairs of Thug life sunglasses which cost you $33 in total. Based on cost-based pricing for e-commerce, the retail price for each pair should be the sum...
healthcare logistics

Life Sciences Logistics: What’s Driving the Deals?

2439
The healthcare logistics market is booming. On July 15, healthcare logistics powerhouse Marken announced three acquisitions. Austria-based HETO, Hungary-based Der Kurier, and Italy-based HRTL all agreed to sell. Marken, in turn, was previously acquired by...
Influencer marketing

Shopping for Influencers, Buyer Beware

2413
Influencer marketing is one of the hottest and sensitive topics on social media. People with influence can persuade skeptics to take a look at a business’ products and services. The more followers influencers have, the...
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Smart tweeters soar above the flock

2360
Tweeting smarter is Madalyn Sklar’s mantra. The social media consultant is Twitter’s biggest cheerleader. She backs up her passion as host of the #TwitterSmarter and #SocialROI Twitter chats, all in the name of helping...
Paid media

Brands Draw Attention with Paid Media

2035
Paid media is the best way to make your target market aware that your brand exists. Besides brand awareness and exposure, it boosts the confidence of existing customers. This concept drives Tony Wanaswa, digital marketing...
Good Content

Once is Never Enough for Good Content

2032
What was old is new again. That’s the premise behind taking content posted weeks, months or years earlier and reviving it for today’s audience. To repurpose from Chicago Mayor Rahm Emmanuel, “Never let a...
Growth Hacking

Growth Hacking 2.0

2005
For many years I've been forecasting the eventual demise of the generous sales and marketing budgets of traditional SaaS companies. Growth marketers use a standard methodology when determining the effectiveness of independent campaigns across brand...
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Turn Bad Publicity Into Your Strength

2001
Phineas T. Barnum, the 19th century American showman and circus owner, reputedly said, “There's no such thing as bad publicity.” If he were alive today, Barnum might find a kindred spirit in Alfred Mbai. A...
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Instagram Surges to Greater Heights

1959
Mesmerizing GIFs, the rise of the every-person influencer and simply getting the basics right about your biography are among the many elements that drive Instagram success and overcome myths. This is where Forbes Top 50...
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Make Your Brands Consistently You

1948
Brand building never takes a holiday. Like it or not, someone always watches what you do professionally or personally. Your brand mic is always hot no matter where you venture or build relationships. A trio...
Algorithms

Algorithms Are Not Inherently Biased, It’s A Result Of Expectations With Unintended Consequences

1932
There have been plenty of criticisms about how tech companies use algorithms in their software that tends to favor their political ideology or biases. Companies like Twitter, Facebook and Google have been criticized for...
digital marketing

Data Tells the Tale of Digital Marketing

1848
Social media changes the game when it comes to thinking about return on investment. Meanwhile, quantifying content and its effect can be a challenge. This is Christine Gritmon’s wheelhouse. The social media strategist and self-described...
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Send a message with your best pitch

1843
Do you promote your blog posts effectively or just swing for the fences? Big rips are high risk, high reward – with many strikeouts along the way. Charlotte Beauvoisin believes she has a better idea. A...
Social listening

Everyone Just Wants to be Heard

1842
Two-way conversations come naturally between people. If not in person, friendships form online through talking and listening in particular. Entrepreneurs face different challenges -- or at least they think they do. They have to crack...
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Influencers Perform in the Spotlight

1831
Influencer marketing is a game of standing out. The result is a memorable -- and credible -- connection to a product or service. This is where Magda Urbaniak plays the field. Whether at conferences or...
Live Streaming

Live Streaming Inspires Human Moments

1733
Wondering what live streaming is all about, Jennifer Quinn researched the topic and got hooked. Also known as JennyQ, in a short time she jumped from novice to maven. Quinn has made herself the leading...
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Turn hobby showcase into money maker

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Most people use their website as a hobby. Making money online is beyond their wildest dreams.  This is where dream maker Oscar Gonzalez answers the call. He is an independent, work-at-home consultant who serves as...
social selling

Social Selling Stretches Beyond Sales

1598
To make it as convenient as possible for consumers to purchase your products, position yourself where they are most of the time: browsing and conversing on social media. This is where entrepreneur Kahill Kuteesa excels....