software tools

Why Using Marketing Software Tools Is Crucial for Success

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If you’re an entrepreneur, you know very well that a successful business has a number of different segments. A very important segment that brings in the revenue is the ability to attract customers and...
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Business without borders: how to go global?

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However, just a few entrepreneurs realize that scaling is not just a new profitable market but also a tremendous job, which is comparable with new business launch. Choose your direction First of all, you should form...
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Email’s power surges from data

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If inboxes seem unusually full after a quiet weekend, that might not be your imagination. Studies show that Monday emails have the greatest impact. This is not news to digital marketing executive and trainer Emmanual...
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5 Steps to Communicating in a Crisis

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The ground underneath many businesses and organizations is shifting daily due to the COVID-19 pandemic. With it comes new challenges (and opportunities) for communicating with staff, customers, stakeholders and the public. Even those of us...
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Podcasting: A New Secret Sauce To Your Marketing Buffet

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Is podcasting really creating its space in the digital marketing Legoland.? In a broader sense, it is a YES. Since ages, political leaders, journalists, and magazine interviewers have been podcasting to talk to their...
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Why Communications is Critical to Pivoting Your Business

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Like many of you, I’ve been a lot of Zoom meetings these last few weeks discussing how to pivot your business during a crisis. There is a lot of talk about selling via e-commerce,...