Self- Serve

Self-Serve: The Solution to Real-Time Connection

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About a year ago, I had a lead named Ken come to our website and send a message on our chatbot at 2:52 pm. Not even 60 seconds later a member of my team...
Dynamic pricing

AI and Dynamic Pricing – Secret Weapon of Tech Giants Today

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One price for everyone! The invention of price tag took place in the 1870s to maintain the fairness of everybody looking to buy the product they love. Dynamic pricing had always been the norm...
marketers

Marketers Rush to Rise on the AI Tide

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Artificial intelligence is the wave of today and tomorrow, and content marketers are struggling not be left in its wake. Among those bridging the gap between marketing and technology is Christopher S. Penn. He co-founded...
brand

Winning Brands Habitually Please Consumers

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Consumer habits evolve over the years. That can be a matter of changing tastes, emerging technology and a host of other factors. To succeed, entrepreneurs have to anticipate and adapt to economic trends so...
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Sensory Marketing with AI: A New Way to Stimulate Senses

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Did you know according to research visual appearance is the key deciding factor for making purchasing decisions for 93% of consumers? Every feature of your website presentation leaves an impact on the viewers. In...
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Personal Brands Strike Gold in the Long Run

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Creating a personal brand is a cornerstone for marketing, particularly on the internet. Having a persona determines where and how much you should direct your efforts. Besides being a social influencer, Ian Moyse is also...
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Messaging is the Future – and So is Facebook

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When the topic is WhatsApp, Instagram and Facebook Messenger integration – whether it’s your friend or foe – the person to ask is the master of all three. CEO of the Facebook Messenger marketing platform...
trade trends

How Do You Trade Trends in the Market?

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The turtle strategy was used by one of the most successful trend followers in history, Richard Dennis, who borrowed $1,600 and reportedly made $200 million in about ten years. The strategy states that when...
LinkedIn

LinkedIn Done Right is Almost Magic

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Careers and LinkedIn often intertwine. Looking for a job? Are you on LinkedIn? The social media venue conjures up different reactions – some positive, some not. Count Chaim Shapiro among LinkedIn’s fans. The veteran career...
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Conversational marketing is the word

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Before making a purchase, talk. Marketers who do that will be ahead of the game. That’s the premise of what Paul Ince, better known as Biz Paul, defines as conversational marketing.  Interactions might be people...
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Social media listening keeps you plugged in

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Although social media listening is a top trend, it should be part of every modern marketing strategy. Staying attuned to customers and competitors alike keeps brands ahead of the game. This is one of Yuva...
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Targeted Ads Dominate the Competition

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Advertisements must be strategically placed for the best return on investment. That could be the decider among the competition in tight markets. Besides being a social media manager and lifestyle blogger, Ashley Mokwena is an...
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Evergreens sprout new life

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For Amy Woods, “oldies but goodies” is more than a nostalgic saying. It’s her life’s work, captured in Woods’ Content 10X company and podcast. She talked with entrepreneur and internet marketer Madalyn Sklar about strategies...
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Schedulers keep social media on track

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Busy people stick to systems if they want to hit and maintain peak efficiency. That’s the premise behind Tweepsmap and RentCompass, companies that help expedite data-driven engagement and housing searches, respectively. Not coincidentally, Samir Al-Battran...
Loyalty

Loyalty is a Simple Proposition

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Marriott faces a class-action lawsuit following a data breach, one of the perils of using big data: Is it worth it? Count Ray Clopton among those wondering. He is founder and chief executive officer of...
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Maximize Data by Keeping it Personal

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Business owners who want to succeed should know how to leverage income using digital technology. Entrepreneurs don’t need to “speak” search engine optimization, but they should know the ways SEO can boost their companies’...
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Video Sets Marketing in Motion

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No one puts the marketing duo of Andrew and Pete in a corner when the topic turns to creative video. Their laid-back antics belie their experience and expertise. In the social media realm, they are...
moving difference

Video Creates a Moving Difference

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Going direct to video is a bad sign for movies, but it can spark marketing campaigns for businesses. Videos do more for brand storytelling than the printed word to engage potential customers. Twitter is a...
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Humanizing triumphs over digital marketing

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How can a brand avoid the ever-selling voice and instead present what excites its audience and customers in a humane way? If anyone could answer that question, it’s master storyteller Barrack Onyango. He built his...
Person holding pen next to laptop

Smart prices pay you the best value

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Simple can be too simple: Charge what you are worth and add tax. Sure, but do you know your worth? Freelancers do not work for free unless they prefer to have an expensive hobby. Jean...