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To PR Or Not To PR? 5 Key Questions For Startups

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Wired published a thought-provoking opinion article in 2015 comparing the news cycle around startups to a 12-hr clock. Indeed, tech in general and Silicon Valley in particular has received significant criticism over the years...
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Prepare the Pitch of Your Life!

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If you conduct some research, you’ll realize that there are many things that you can do to secure funding for your business operations. However, according to many experts and people that have experience in...
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3 Reasons Why Your Business Needs VR Marketing Today

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The difference between profit and loss during these times Covid-19 is and continues to be an unprecedented global event, bringing healthcare systems and the global economy to its knees. According to Worldometer, there are 946,000...
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Turn hobby showcase into money maker

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Most people use their website as a hobby. Making money online is beyond their wildest dreams.  This is where dream maker Oscar Gonzalez answers the call. He is an independent, work-at-home consultant who serves as...
healthcare logistics

Life Sciences Logistics: What’s Driving the Deals?

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The healthcare logistics market is booming. On July 15, healthcare logistics powerhouse Marken announced three acquisitions. Austria-based HETO, Hungary-based Der Kurier, and Italy-based HRTL all agreed to sell. Marken, in turn, was previously acquired by...
Product Management

6 must-have SKILLS that turn a Product Manager from Good to Great

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Why does Product Management function exists? Organizations are driven by 2 entities, One which is focussing on DEFINING THE GOAL The functions involved in Defining the goals are “Customer facing”. They are also on the ground listening...
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Turn Bad Publicity Into Your Strength

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Phineas T. Barnum, the 19th century American showman and circus owner, reputedly said, “There's no such thing as bad publicity.” If he were alive today, Barnum might find a kindred spirit in Alfred Mbai. A...
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5 Powerful Ways to Increase Sales by Leveraging Data Effectively

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If you’re interested in increasing sales, utilizing the power of data could be the right move. Here are 5 ways to effectively leverage data for improving those sales.  With the advent of digitalization and technology,...
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5 Mindset Tips to Make You a Better Marketer

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With over 20 years of experience in corporate and small business consulting around brand marketing, I have come to see the importance of mindset in the overall advancement of business goals and financial gain....
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Sensory Marketing with AI: A New Way to Stimulate Senses

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Did you know according to research visual appearance is the key deciding factor for making purchasing decisions for 93% of consumers? Every feature of your website presentation leaves an impact on the viewers. In...
Live Streaming

Live Streaming Inspires Human Moments

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Wondering what live streaming is all about, Jennifer Quinn researched the topic and got hooked. Also known as JennyQ, in a short time she jumped from novice to maven. Quinn has made herself the leading...
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Evolution of Value Investing: How it has Changed Since the Days of Graham

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Value investors are thought to be a staid lot. Spendthrift, and always looking to the long term. The key principles of value investing have not changed since Benjamin Graham picked up his first cigar butt. But...
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Sales Funnels Aim for Buys, not Sales

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Sales funnels are a key way to boost business, focused on the customer. According to financial expert Winnie Sun, “a marketing funnel is an opportunity for your audience to buy, and less as your...
Growth Hacking

Growth Hacking 2.0

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For many years I've been forecasting the eventual demise of the generous sales and marketing budgets of traditional SaaS companies. Growth marketers use a standard methodology when determining the effectiveness of independent campaigns across brand...
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Maximize Data by Keeping it Personal

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Business owners who want to succeed should know how to leverage income using digital technology. Entrepreneurs don’t need to “speak” search engine optimization, but they should know the ways SEO can boost their companies’...
Paid media

Brands Draw Attention with Paid Media

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Paid media is the best way to make your target market aware that your brand exists. Besides brand awareness and exposure, it boosts the confidence of existing customers. This concept drives Tony Wanaswa, digital marketing...
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Influencers Perform in the Spotlight

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Influencer marketing is a game of standing out. The result is a memorable -- and credible -- connection to a product or service. This is where Magda Urbaniak plays the field. Whether at conferences or...
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Help Your Brand Be the Top One That People Desire

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Awareness is the first step to attract customers and build loyalty Photo by Austin Distel on Unsplash True tests of a brand’s success are when people think of you by name instead of the competition. “Brand awareness...
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Fintech Diversity Radar: Tracking Gender Equity Industry-Wide (and Globally)

Fintech influencer and Findexable advisory board member Angela Yore talks about gender equity in the industry as well as the new Fintech Diversity Radar initiative. Although we know that diversity leads to stronger teams...
Promote by Erik Lucatero on Unsplash

Take charge with your best face forward

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Social media marketing starts with the customer in mind. Advertising, feedback and managing complaints mesh together to serve the consumer and business. This is second nature to Komana M. Nakalonga. The digital marketing specialist has...