Marketing

The ground underneath many businesses and organizations is shifting daily due to the COVID-19 pandemic. With it comes new challenges (and opportunities) for communicating with staff, customers, stakeholders and the public. Even those of us...

Phineas T. Barnum, the 19th century American showman and circus owner, reputedly said, “There's no such thing as bad publicity.” If he were alive today, Barnum might find a kindred spirit in Alfred Mbai. A...

Advertisements must be strategically placed for the best return on investment. That could be the decider among the competition in tight markets. Besides being a social media manager and lifestyle blogger, Ashley Mokwena is an...

Social media changes the game when it comes to thinking about return on investment. Meanwhile, quantifying content and its effect can be a challenge. This is Christine Gritmon’s wheelhouse. The social media strategist and self-described...

If you conduct some research, you’ll realize that there are many things that you can do to secure funding for your business operations. However, according to many experts and people that have experience in...

Although “customers are always right,” they can be demanding. That puts added responsibility on entrepreneurs to anticipate client needs and head off problems before they occur. Kevin Garber who co-founded the Twitter app ManageFlitter and...

It is no secret that you can make money on Amazon. Even Amazon is pointing out this fact now. But there is a variety of different ways you can get rich or supplement your...

If inboxes seem unusually full after a quiet weekend, that might not be your imagination. Studies show that Monday emails have the greatest impact. This is not news to digital marketing executive and trainer Emmanual...

With over 20 years of experience in corporate and small business consulting around brand marketing, I have come to see the importance of mindset in the overall advancement of business goals and financial gain....

Social media marketing starts with the customer in mind. Advertising, feedback and managing complaints mesh together to serve the consumer and business. This is second nature to Komana M. Nakalonga. The digital marketing specialist has...

Consumer habits evolve over the years. That can be a matter of changing tastes, emerging technology and a host of other factors. To succeed, entrepreneurs have to anticipate and adapt to economic trends so...

Although social media listening is a top trend, it should be part of every modern marketing strategy. Staying attuned to customers and competitors alike keeps brands ahead of the game. This is one of Yuva...

When it comes to digital marketing and communication the eminently powerful guidelines are:  Engage & Involve. For all the right reasons. Consider 20th-century marketing and communication. When people wanted to buy whatever ware or...

Historically, government policies imposing lower emissions have had little effect on companies to become greener. Since the first industrial revolution, fossil fuels have provided the majority of the energy needed for industrial use. Profit...

Create brands that hold onto your loyal customers for a lifetime Taking the easy way out might save time and effort in the short term, but you usually have to exert wasted resources later by...

There have been plenty of criticisms about how tech companies use algorithms in their software that tends to favor their political ideology or biases. Companies like Twitter, Facebook and Google have been criticized for...

For Amy Woods, “oldies but goodies” is more than a nostalgic saying. It’s her life’s work, captured in Woods’ Content 10X company and podcast. She talked with entrepreneur and internet marketer Madalyn Sklar about strategies...

For many years I've been forecasting the eventual demise of the generous sales and marketing budgets of traditional SaaS companies. Growth marketers use a standard methodology when determining the effectiveness of independent campaigns across brand...

When brands consider how to best utilize their marketing budget, many tend to overestimate the influence of social media. While social media can have a sizable benefit towards brand awareness, if marketing efforts cover...

Fintech influencer and Findexable advisory board member Angela Yore talks about gender equity in the industry as well as the new Fintech Diversity Radar initiative. Although we know that diversity leads to stronger teams...