Marketing
Awareness is the first step to attract customers and build loyalty Photo by Austin Distel on Unsplash True tests of a...
Create brands that hold onto your loyal customers for a lifetime Taking the easy way out might save time and effort...
When brands consider how to best utilize their marketing budget, many tend to overestimate the influence of social media. While social...
Find your audience and connect with them where they are active Live streaming need not be intimidating. Thanks to technology that...
Not all reviews are created equal. Yet, good, bad or indifferent, Google and other search engines rely on reviews to help...
Search engine optimization begins and ends with quality content writing. That makes SEO a central element for social media marketing and...
Customers satisfied with the products or services a business provides are more likely to continue doing business with that company. The...
Do what’s best for the customer, even if it’s not your customer. There’s a cliche saying that, when you hear it,...
Let’s start with a caveat emptor. I hesitated writing about this subject because so many have made their life’s work researching...
Intelligence pulls data together. In the realm of consumer intelligence, Talkwalker Middle East and Africa marketing executive Rami Deeb believes in...
If you’re interested in increasing sales, utilizing the power of data could be the right move. Here are 5 ways to...
When it comes to digital marketing and communication the eminently powerful guidelines are: Engage & Involve. For all the right reasons....
Turbulent times call for leadership. That especially applies in a digital world with constant change and transformation. Solo entrepreneurs and big...
Wired published a thought-provoking opinion article in 2015 comparing the news cycle around startups to a 12-hr clock. Indeed, tech in...
Blundering online amounts to digital marketing malpractice. Engaging the wrong way—or not at all—muffing search engine optimization and other miscues dig...
Simple can be too simple: Charge what you are worth and add tax. Sure, but do you know your worth? Freelancers...
With over 20 years of experience in corporate and small business consulting around brand marketing, I have come to see the...
Everyone online has seen it. Whenever people search for something on Google, they end up interacting with similar ads on Facebook...
If you’re on social media but artificial intelligence sounds intimidating, fear not. You might be deeper into AI than you think. ...
Companies are re-writing their Go-to-market strategies heading towards the new economic era The COVID-19 has opened up for conducting the business...
However, just a few entrepreneurs realize that scaling is not just a new profitable market but also a tremendous job, which...
Like many of you, I’ve been a lot of Zoom meetings these last few weeks discussing how to pivot your business...
If inboxes seem unusually full after a quiet weekend, that might not be your imagination. Studies show that Monday emails have...
The ground underneath many businesses and organizations is shifting daily due to the COVID-19 pandemic. With it comes new challenges (and...
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