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Personal Brands Strike Gold in the Long Run

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Creating a personal brand is a cornerstone for marketing, particularly on the internet. Having a persona determines where and how much you should direct your efforts. Besides being a social influencer, Ian Moyse is also...
Build branding

Build Branding for the Ages

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Whether a millennial or member of another generation, successful marketers have to stay aware of differences between age groups, shifts in digital marketing, engaging their target audience and knowing how to work with influencers. All...
Loyalty

Loyalty is a Simple Proposition

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Marriott faces a class-action lawsuit following a data breach, one of the perils of using big data: Is it worth it? Count Ray Clopton among those wondering. He is founder and chief executive officer of...
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Why Corporations Embrace Renewable – It All Comes Down To Marginal Costs

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Historically, government policies imposing lower emissions have had little effect on companies to become greener. Since the first industrial revolution, fossil fuels have provided the majority of the energy needed for industrial use. Profit...
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Evergreens sprout new life

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For Amy Woods, “oldies but goodies” is more than a nostalgic saying. It’s her life’s work, captured in Woods’ Content 10X company and podcast. She talked with entrepreneur and internet marketer Madalyn Sklar about strategies...
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Schedulers keep social media on track

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Busy people stick to systems if they want to hit and maintain peak efficiency. That’s the premise behind Tweepsmap and RentCompass, companies that help expedite data-driven engagement and housing searches, respectively. Not coincidentally, Samir Al-Battran...
Paid media

Brands Draw Attention with Paid Media

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Paid media is the best way to make your target market aware that your brand exists. Besides brand awareness and exposure, it boosts the confidence of existing customers. This concept drives Tony Wanaswa, digital marketing...
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Fintech Diversity Radar: Tracking Gender Equity Industry-Wide (and Globally)

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Fintech influencer and Findexable advisory board member Angela Yore talks about gender equity in the industry as well as the new Fintech Diversity Radar initiative. Although we know that diversity leads to stronger teams...
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How The Empathic Design Method of Decision Making Works

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Empathic design is a product design method first developed by Dorothy Leonard and Jeffrey Rayport in The Harvard Business Review. The method outlines a five-step process for designing customer-focused products: Observation Capturing data Reflection...
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Business without borders: how to go global?

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However, just a few entrepreneurs realize that scaling is not just a new profitable market but also a tremendous job, which is comparable with new business launch. Choose your direction First of all, you should form...
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Selling encyclopedias door-to-door taught me 5 crucial facts about selling

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Let’s start with a caveat emptor. I hesitated writing about this subject because so many have made their life’s work researching and writing about the art of selling. But like a good bottle of...
Product Management

6 must-have SKILLS that turn a Product Manager from Good to Great

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Why does Product Management function exists? Organizations are driven by 2 entities, One which is focussing on DEFINING THE GOAL The functions involved in Defining the goals are “Customer facing”. They are also on the ground listening...
healthcare logistics

Life Sciences Logistics: What’s Driving the Deals?

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The healthcare logistics market is booming. On July 15, healthcare logistics powerhouse Marken announced three acquisitions. Austria-based HETO, Hungary-based Der Kurier, and Italy-based HRTL all agreed to sell. Marken, in turn, was previously acquired by...
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Targeted Ads Dominate the Competition

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Advertisements must be strategically placed for the best return on investment. That could be the decider among the competition in tight markets. Besides being a social media manager and lifestyle blogger, Ashley Mokwena is an...
Person typing on a laptop.

Effective SEO Tells Everyone How Well You Connect With People

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Search engine optimization begins and ends with quality content writing. That makes SEO a central element for social media marketing and social media optimization.  “By leveraging SEO data and making it a key factor in...
digital marketing

Data Tells the Tale of Digital Marketing

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Social media changes the game when it comes to thinking about return on investment. Meanwhile, quantifying content and its effect can be a challenge. This is Christine Gritmon’s wheelhouse. The social media strategist and self-described...
Listening by Ehimetalor Unuabona on Unsplash

Listening to others pays dividends

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With an ear toward social first, Twitter can still be a profitable marketing platform. That begins with keeping one's inner money grabber in check, opting instead to create personal, trustworthy connections. A journalist by trade,...
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No fooling: Marketing goes for laughs

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It’s a funny thing when you mix humor and marketing. Surely, Mark Anderson hopes so. Don’t call him Shirley. Instead, call him a professional cartoonist, what Anderson calls the best job in the world. He talked...
trade trends

How Do You Trade Trends in the Market?

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The turtle strategy was used by one of the most successful trend followers in history, Richard Dennis, who borrowed $1,600 and reportedly made $200 million in about ten years. The strategy states that when...
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Messaging is the Future – and So is Facebook

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When the topic is WhatsApp, Instagram and Facebook Messenger integration – whether it’s your friend or foe – the person to ask is the master of all three. CEO of the Facebook Messenger marketing platform...