Marketing

Businesses that hesitate will be lost as their competitors take off John Vuong was calming down after a whirlwind. Just days before, his company, Local SEO Search, launched its own YouTube channel. It’s a major step toward...

Although social media listening is a top trend, it should be part of every modern marketing strategy. Staying attuned to customers and competitors alike keeps brands ahead of the game. This is one of Yuva...

With an ear toward social first, Twitter can still be a profitable marketing platform. That begins with keeping one's inner money grabber in check, opting instead to create personal, trustworthy connections. A journalist by trade,...

If you conduct some research, you’ll realize that there are many things that you can do to secure funding for your business operations. However, according to many experts and people that have experience in...

Not all reviews are created equal. Yet, good, bad or indifferent, Google and other search engines rely on reviews to help the algorithms understand the relationship of brands to their audience. Marketers keen to see...

Social media changes the game when it comes to thinking about return on investment. Meanwhile, quantifying content and its effect can be a challenge. This is Christine Gritmon’s wheelhouse. The social media strategist and self-described...

Wired published a thought-provoking opinion article in 2015 comparing the news cycle around startups to a 12-hr clock. Indeed, tech in general and Silicon Valley in particular has received significant criticism over the years...

However, just a few entrepreneurs realize that scaling is not just a new profitable market but also a tremendous job, which is comparable with new business launch. Choose your direction First of all, you should form...

Your online reputation can make or break your business. To no shock, 94% of consumers scroll through online reviews before making a purchase, so maintaining a good reputation is important. In fact, reputation is...

For Amy Woods, “oldies but goodies” is more than a nostalgic saying. It’s her life’s work, captured in Woods’ Content 10X company and podcast. She talked with entrepreneur and internet marketer Madalyn Sklar about strategies...

Is podcasting really creating its space in the digital marketing Legoland.? In a broader sense, it is a YES. Since ages, political leaders, journalists, and magazine interviewers have been podcasting to talk to their...

Fintech influencer and Findexable advisory board member Angela Yore talks about gender equity in the industry as well as the new Fintech Diversity Radar initiative. Although we know that diversity leads to stronger teams...

Paid media is the best way to make your target market aware that your brand exists. Besides brand awareness and exposure, it boosts the confidence of existing customers. This concept drives Tony Wanaswa, digital marketing...

The turtle strategy was used by one of the most successful trend followers in history, Richard Dennis, who borrowed $1,600 and reportedly made $200 million in about ten years. The strategy states that when...

Influencer marketing is a game of standing out. The result is a memorable -- and credible -- connection to a product or service. This is where Magda Urbaniak plays the field. Whether at conferences or...

Busy people stick to systems if they want to hit and maintain peak efficiency. That’s the premise behind Tweepsmap and RentCompass, companies that help expedite data-driven engagement and housing searches, respectively. Not coincidentally, Samir Al-Battran...

How much do you charge for you? That’s a head-scratcher for startup and freelance entrepreneurs alike. What is reasonable? Is modesty your downfall? Michael Janda and Sonia Harris ponder these questions every day. Janda is a...

The healthcare logistics market is booming. On July 15, healthcare logistics powerhouse Marken announced three acquisitions. Austria-based HETO, Hungary-based Der Kurier, and Italy-based HRTL all agreed to sell. Marken, in turn, was previously acquired by...

Customers satisfied with the products or services a business provides are more likely to continue doing business with that company. The key is to maintain their constant flow to the enterprise.  Marketers who succeed have...

Careers and LinkedIn often intertwine. Looking for a job? Are you on LinkedIn? The social media venue conjures up different reactions – some positive, some not. Count Chaim Shapiro among LinkedIn’s fans. The veteran career...