Marketing

Awareness is the first step to attract customers and build loyalty Photo by Austin Distel on Unsplash True tests of a brand’s success are when people think of you by name instead of the competition. “Brand awareness...

Value investors are thought to be a staid lot. Spendthrift, and always looking to the long term. The key principles of value investing have not changed since Benjamin Graham picked up his first cigar butt. But...

Wired published a thought-provoking opinion article in 2015 comparing the news cycle around startups to a 12-hr clock. Indeed, tech in general and Silicon Valley in particular has received significant criticism over the years...

Brand building never takes a holiday. Like it or not, someone always watches what you do professionally or personally. Your brand mic is always hot no matter where you venture or build relationships. A trio...

No one puts the marketing duo of Andrew and Pete in a corner when the topic turns to creative video. Their laid-back antics belie their experience and expertise. In the social media realm, they are...

For many years I've been forecasting the eventual demise of the generous sales and marketing budgets of traditional SaaS companies. Growth marketers use a standard methodology when determining the effectiveness of independent campaigns across brand...

With an ear toward social first, Twitter can still be a profitable marketing platform. That begins with keeping one's inner money grabber in check, opting instead to create personal, trustworthy connections. A journalist by trade,...

Creating a personal brand is a cornerstone for marketing, particularly on the internet. Having a persona determines where and how much you should direct your efforts. Besides being a social influencer, Ian Moyse is also...

Let’s start with a caveat emptor. I hesitated writing about this subject because so many have made their life’s work researching and writing about the art of selling. But like a good bottle of...

Did you know according to research visual appearance is the key deciding factor for making purchasing decisions for 93% of consumers? Every feature of your website presentation leaves an impact on the viewers. In...

Going direct to video is a bad sign for movies, but it can spark marketing campaigns for businesses. Videos do more for brand storytelling than the printed word to engage potential customers. Twitter is a...

Advertisements must be strategically placed for the best return on investment. That could be the decider among the competition in tight markets. Besides being a social media manager and lifestyle blogger, Ashley Mokwena is an...

With over 20 years of experience in corporate and small business consulting around brand marketing, I have come to see the importance of mindset in the overall advancement of business goals and financial gain....

How much do you charge for you? That’s a head-scratcher for startup and freelance entrepreneurs alike. What is reasonable? Is modesty your downfall? Michael Janda and Sonia Harris ponder these questions every day. Janda is a...

Businesses that hesitate will be lost as their competitors take off John Vuong was calming down after a whirlwind. Just days before, his company, Local SEO Search, launched its own YouTube channel. It’s a major step toward...

However, just a few entrepreneurs realize that scaling is not just a new profitable market but also a tremendous job, which is comparable with new business launch. Choose your direction First of all, you should form...

Known as The Computer Guy, Joseph Ngare once dreamed of being a sports commentator. Now his thoughts have turned to another sort of sport: artificial intelligence. He sees brands having a choice between embarking on...

Artificial intelligence is the wave of today and tomorrow, and content marketers are struggling not be left in its wake. Among those bridging the gap between marketing and technology is Christopher S. Penn. He co-founded...

If inboxes seem unusually full after a quiet weekend, that might not be your imagination. Studies show that Monday emails have the greatest impact. This is not news to digital marketing executive and trainer Emmanual...

What was old is new again. That’s the premise behind taking content posted weeks, months or years earlier and reviving it for today’s audience. To repurpose from Chicago Mayor Rahm Emmanuel, “Never let a...