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Why Corporations Embrace Renewable – It All Comes Down To Marginal Costs

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Historically, government policies imposing lower emissions have had little effect on companies to become greener. Since the first industrial revolution, fossil fuels have provided the majority of the energy needed for industrial use. Profit...
healthcare logistics

Life Sciences Logistics: What’s Driving the Deals?

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The healthcare logistics market is booming. On July 15, healthcare logistics powerhouse Marken announced three acquisitions. Austria-based HETO, Hungary-based Der Kurier, and Italy-based HRTL all agreed to sell. Marken, in turn, was previously acquired by...
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Targeted Ads Dominate the Competition

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Advertisements must be strategically placed for the best return on investment. That could be the decider among the competition in tight markets. Besides being a social media manager and lifestyle blogger, Ashley Mokwena is an...
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Why Communications is Critical to Pivoting Your Business

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Like many of you, I’ve been a lot of Zoom meetings these last few weeks discussing how to pivot your business during a crisis. There is a lot of talk about selling via e-commerce,...
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Podcasting: A New Secret Sauce To Your Marketing Buffet

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Is podcasting really creating its space in the digital marketing Legoland.? In a broader sense, it is a YES. Since ages, political leaders, journalists, and magazine interviewers have been podcasting to talk to their...
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Conversational marketing is the word

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Before making a purchase, talk. Marketers who do that will be ahead of the game. That’s the premise of what Paul Ince, better known as Biz Paul, defines as conversational marketing.  Interactions might be people...
Fan

Would You be Your Own Fan?

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Building a fan base starts from a niche and expands through connections, engagements and sharing. It takes work and dedication. Few people know that better than brand strategist and marketer Nsimbi Joshua. He is passionate...
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How to know your price is right

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How much do you charge for you? That’s a head-scratcher for startup and freelance entrepreneurs alike. What is reasonable? Is modesty your downfall? Michael Janda and Sonia Harris ponder these questions every day. Janda is a...
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Grab on to intelligent marketing for great results

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Everyone online has seen it. Whenever people search for something on Google, they end up interacting with similar ads on Facebook and Instagram. Coincidence? No, that’s the power of artificial intelligence in marketing.  Deep learning...
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Influencers Perform in the Spotlight

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Influencer marketing is a game of standing out. The result is a memorable -- and credible -- connection to a product or service. This is where Magda Urbaniak plays the field. Whether at conferences or...
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Personal Brands Strike Gold in the Long Run

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Creating a personal brand is a cornerstone for marketing, particularly on the internet. Having a persona determines where and how much you should direct your efforts. Besides being a social influencer, Ian Moyse is also...
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To PR Or Not To PR? 5 Key Questions For Startups

Wired published a thought-provoking opinion article in 2015 comparing the news cycle around startups to a 12-hr clock. Indeed, tech in general and Silicon Valley in particular has received significant criticism over the years...
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Digital leaders want to build the best experience

Turbulent times call for leadership. That especially applies in a digital world with constant change and transformation. Solo entrepreneurs and big businesses try to outmaneuver each other online to gain any slight advantage. Rachel Miller,...
reputation

Using AI To Improve Your Business’ Reputation

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Your online reputation can make or break your business. To no shock, 94% of consumers scroll through online reviews before making a purchase, so maintaining a good reputation is important. In fact, reputation is...
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How The Empathic Design Method of Decision Making Works

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Empathic design is a product design method first developed by Dorothy Leonard and Jeffrey Rayport in The Harvard Business Review. The method outlines a five-step process for designing customer-focused products: Observation Capturing data Reflection...
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Business without borders: how to go global?

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However, just a few entrepreneurs realize that scaling is not just a new profitable market but also a tremendous job, which is comparable with new business launch. Choose your direction First of all, you should form...
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Investing in Future Startup Entrepreneurs? Focus Instead on a Killer Marketing Plan

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“Ideas are a dime a dozen. People who implement them are priceless.” -- Mary Kay Ash Isn’t this one of the greatest quotes you’ve heard lately, and so true! These days, everyone is hoping to become...
Build branding

Build Branding for the Ages

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Whether a millennial or member of another generation, successful marketers have to stay aware of differences between age groups, shifts in digital marketing, engaging their target audience and knowing how to work with influencers. All...
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Video Sets Marketing in Motion

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No one puts the marketing duo of Andrew and Pete in a corner when the topic turns to creative video. Their laid-back antics belie their experience and expertise. In the social media realm, they are...
Self- Serve

Self-Serve: The Solution to Real-Time Connection

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About a year ago, I had a lead named Ken come to our website and send a message on our chatbot at 2:52 pm. Not even 60 seconds later a member of my team...