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Personal Brands Strike Gold in the Long Run

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Creating a personal brand is a cornerstone for marketing, particularly on the internet. Having a persona determines where and how much you should direct your efforts. Besides being a social influencer, Ian Moyse is also...
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Effective SEO Tells Everyone How Well You Connect With People

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Search engine optimization begins and ends with quality content writing. That makes SEO a central element for social media marketing and social media optimization.  “By leveraging SEO data and making it a key factor in...
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To PR Or Not To PR? 5 Key Questions For Startups

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Wired published a thought-provoking opinion article in 2015 comparing the news cycle around startups to a 12-hr clock. Indeed, tech in general and Silicon Valley in particular has received significant criticism over the years...
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Grab on to intelligent marketing for great results

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Everyone online has seen it. Whenever people search for something on Google, they end up interacting with similar ads on Facebook and Instagram. Coincidence? No, that’s the power of artificial intelligence in marketing.  Deep learning...
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Podcasting: A New Secret Sauce To Your Marketing Buffet

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Is podcasting really creating its space in the digital marketing Legoland.? In a broader sense, it is a YES. Since ages, political leaders, journalists, and magazine interviewers have been podcasting to talk to their...
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Winning Brands Habitually Please Consumers

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Consumer habits evolve over the years. That can be a matter of changing tastes, emerging technology and a host of other factors. To succeed, entrepreneurs have to anticipate and adapt to economic trends so...
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AI is surprisingly smart right under your nose

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If you're on social media but artificial intelligence sounds intimidating, fear not. You might be deeper into AI than you think.  "Algorithms are everywhere in marketing," said Melissa Drozdowski, director of social media at marketing...
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Once is Never Enough for Good Content

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What was old is new again. That’s the premise behind taking content posted weeks, months or years earlier and reviving it for today’s audience. To repurpose from Chicago Mayor Rahm Emmanuel, “Never let a...
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3 Reasons Why Your Business Needs VR Marketing Today

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The difference between profit and loss during these times Covid-19 is and continues to be an unprecedented global event, bringing healthcare systems and the global economy to its knees. According to Worldometer, there are 946,000...
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Smart prices pay you the best value

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Simple can be too simple: Charge what you are worth and add tax. Sure, but do you know your worth? Freelancers do not work for free unless they prefer to have an expensive hobby. Jean...
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Investing in Future Startup Entrepreneurs? Focus Instead on a Killer Marketing Plan

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“Ideas are a dime a dozen. People who implement them are priceless.” -- Mary Kay Ash Isn’t this one of the greatest quotes you’ve heard lately, and so true! These days, everyone is hoping to become...
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Live Streamers Score Highest With Clear Calls to Action

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Find your audience and connect with them where they are active Live streaming need not be intimidating. Thanks to technology that makes everything easier than ever, streamers can concentrate where it counts — on their...
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Sensory Marketing with AI: A New Way to Stimulate Senses

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Did you know according to research visual appearance is the key deciding factor for making purchasing decisions for 93% of consumers? Every feature of your website presentation leaves an impact on the viewers. In...
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Everyone Just Wants to be Heard

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Two-way conversations come naturally between people. If not in person, friendships form online through talking and listening in particular. Entrepreneurs face different challenges -- or at least they think they do. They have to crack...
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Digital leaders want to build the best experience

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Turbulent times call for leadership. That especially applies in a digital world with constant change and transformation. Solo entrepreneurs and big businesses try to outmaneuver each other online to gain any slight advantage. Rachel Miller,...
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Smart E-commerce Pricing Strategy Using Web Scraping

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A failure story: Suppose you have 50 pairs of Thug life sunglasses which cost you $33 in total. Based on cost-based pricing for e-commerce, the retail price for each pair should be the sum...
Growth Hacking

Growth Hacking 2.0

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For many years I've been forecasting the eventual demise of the generous sales and marketing budgets of traditional SaaS companies. Growth marketers use a standard methodology when determining the effectiveness of independent campaigns across brand...
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How The Empathic Design Method of Decision Making Works

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Empathic design is a product design method first developed by Dorothy Leonard and Jeffrey Rayport in The Harvard Business Review. The method outlines a five-step process for designing customer-focused products: Observation Capturing data Reflection...
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Turn Bad Publicity Into Your Strength

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Phineas T. Barnum, the 19th century American showman and circus owner, reputedly said, “There's no such thing as bad publicity.” If he were alive today, Barnum might find a kindred spirit in Alfred Mbai. A...
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Evolution of Value Investing: How it has Changed Since the Days of Graham

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Value investors are thought to be a staid lot. Spendthrift, and always looking to the long term. The key principles of value investing have not changed since Benjamin Graham picked up his first cigar butt. But...