trade trends

How Do You Trade Trends in the Market?

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The turtle strategy was used by one of the most successful trend followers in history, Richard Dennis, who borrowed $1,600 and reportedly made $200 million in about ten years. The strategy states that when...
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AI animates marketing returns

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Known as The Computer Guy, Joseph Ngare once dreamed of being a sports commentator. Now his thoughts have turned to another sort of sport: artificial intelligence. He sees brands having a choice between embarking on...
Self- Serve

Self-Serve: The Solution to Real-Time Connection

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About a year ago, I had a lead named Ken come to our website and send a message on our chatbot at 2:52 pm. Not even 60 seconds later a member of my team...
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Selling encyclopedias door-to-door taught me 5 crucial facts about selling

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Let’s start with a caveat emptor. I hesitated writing about this subject because so many have made their life’s work researching and writing about the art of selling. But like a good bottle of...
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Messaging is the Future – and So is Facebook

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When the topic is WhatsApp, Instagram and Facebook Messenger integration – whether it’s your friend or foe – the person to ask is the master of all three. CEO of the Facebook Messenger marketing platform...
Silhouette of woman holding hat in blue and gray nebula

Trending superstar tells all

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When you trend on Twitter, you've struck a nerve that reverberates throughout your audience and beyond. The goal is to trend well, which starts with good content. A journalist would know that, which is why...
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5 Steps to Communicating in a Crisis

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The ground underneath many businesses and organizations is shifting daily due to the COVID-19 pandemic. With it comes new challenges (and opportunities) for communicating with staff, customers, stakeholders and the public. Even those of us...
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Targeted Ads Dominate the Competition

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Advertisements must be strategically placed for the best return on investment. That could be the decider among the competition in tight markets. Besides being a social media manager and lifestyle blogger, Ashley Mokwena is an...
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Smart tweeters soar above the flock

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Tweeting smarter is Madalyn Sklar’s mantra. The social media consultant is Twitter’s biggest cheerleader. She backs up her passion as host of the #TwitterSmarter and #SocialROI Twitter chats, all in the name of helping...
Man and two women talking

Gain Data from Each Conversation

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Intelligence pulls data together. In the realm of consumer intelligence, Talkwalker Middle East and Africa marketing executive Rami Deeb believes in putting that data to work one conversation at a time.  He has created digital...
Build awareness

Build Awareness to Rock Your World!

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Customers won’t buy from brands they don’t know. It’s a core principle for digital marketing strategist Mack Collier. He has made a career of helping companies connect with their most loyal customers to drive...
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Sales Funnels Aim for Buys, not Sales

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Sales funnels are a key way to boost business, focused on the customer. According to financial expert Winnie Sun, “a marketing funnel is an opportunity for your audience to buy, and less as your...
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Why Data-Driven and Technical Marketing Outperforms Traditional Social Media Marketing

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When brands consider how to best utilize their marketing budget, many tend to overestimate the influence of social media. While social media can have a sizable benefit towards brand awareness, if marketing efforts cover...
Good Content

Once is Never Enough for Good Content

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What was old is new again. That’s the premise behind taking content posted weeks, months or years earlier and reviving it for today’s audience. To repurpose from Chicago Mayor Rahm Emmanuel, “Never let a...
Paid media

Brands Draw Attention with Paid Media

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Paid media is the best way to make your target market aware that your brand exists. Besides brand awareness and exposure, it boosts the confidence of existing customers. This concept drives Tony Wanaswa, digital marketing...
Difficult Clients

Manage Difficult Clients before Coming to Blows

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Although “customers are always right,” they can be demanding. That puts added responsibility on entrepreneurs to anticipate client needs and head off problems before they occur. Kevin Garber who co-founded the Twitter app ManageFlitter and...
storytelling

Theirs are Stories to Behold

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Successful businesses are built on effective stories. People love to see, read or hear stories. The tales create a human connection based on empathy. When you promote your brand through a story, you’re not trying...
Live Streaming

Live Streaming Inspires Human Moments

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Wondering what live streaming is all about, Jennifer Quinn researched the topic and got hooked. Also known as JennyQ, in a short time she jumped from novice to maven. Quinn has made herself the leading...
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Turn hobby showcase into money maker

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Most people use their website as a hobby. Making money online is beyond their wildest dreams.  This is where dream maker Oscar Gonzalez answers the call. He is an independent, work-at-home consultant who serves as...
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Marketing’s New Dynamite: Korean Pop Group BTS Leads The Way

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When it comes to digital marketing and communication the eminently powerful guidelines are:  Engage & Involve. For all the right reasons. Consider 20th-century marketing and communication. When people wanted to buy whatever ware or...