Marketing

Go To Market – 3 Ways Startups Can Hack It

At Tau we get 2,000+ decks per person per year. Many talk very well about the vision but often don’t talk...
Amit Garg
2 min read

Fintech Diversity Radar: Tracking Gender Equity Industry-Wide (and Globally)

Fintech influencer and Findexable advisory board member Angela Yore talks about gender equity in the industry as well as the new...
Dara Tarkowski
5 min read

YouTube Attracts a Whole New World to Your Special Brand

Businesses that hesitate will be lost as their competitors take off John Vuong was calming down after a whirlwind. Just days before,...
Jim Katzaman
4 min read

Help Your Brand Be the Top One That People Desire

Awareness is the first step to attract customers and build loyalty Photo by Austin Distel on Unsplash True tests of a...
Jim Katzaman
2 min read

Doing Right Things First Pays Off In the Long Run

Create brands that hold onto your loyal customers for a lifetime Taking the easy way out might save time and effort...
Jim Katzaman
5 min read

Why Data-Driven and Technical Marketing Outperforms Traditional Social Media Marketing

When brands consider how to best utilize their marketing budget, many tend to overestimate the influence of social media. While social...
Christoph Leitner
2 min read

Live Streamers Score Highest With Clear Calls to Action

Find your audience and connect with them where they are active Live streaming need not be intimidating. Thanks to technology that...
Jim Katzaman
5 min read
Woman wearing sunglasses looking through a magnifying glass

Be Sure People Trust Your Brand As the One for Them

Not all reviews are created equal. Yet, good, bad or indifferent, Google and other search engines rely on reviews to help...
Jim Katzaman
2 min read
Person typing on a laptop.

Effective SEO Tells Everyone How Well You Connect With People

Search engine optimization begins and ends with quality content writing. That makes SEO a central element for social media marketing and...
Jim Katzaman
3 min read
Laptop and monitor on a desk

Top Marketers Keep Customers in Mind

Customers satisfied with the products or services a business provides are more likely to continue doing business with that company. The...
Jim Katzaman
2 min read

A Simple, Brilliant Business Lesson from David Ogilvy

Do what’s best for the customer, even if it’s not your customer. There’s a cliche saying that, when you hear it,...
Eddie Becker
2 min read

Selling encyclopedias door-to-door taught me 5 crucial facts about selling

Let’s start with a caveat emptor. I hesitated writing about this subject because so many have made their life’s work researching...
Cynthia Wylie
5 min read