healthcare logistics

Life Sciences Logistics: What’s Driving the Deals?

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The healthcare logistics market is booming. On July 15, healthcare logistics powerhouse Marken announced three acquisitions. Austria-based HETO, Hungary-based Der Kurier, and Italy-based HRTL all agreed to sell. Marken, in turn, was previously acquired by...
storytelling

Theirs are Stories to Behold

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Successful businesses are built on effective stories. People love to see, read or hear stories. The tales create a human connection based on empathy. When you promote your brand through a story, you’re not trying...
Dynamic pricing

AI and Dynamic Pricing – Secret Weapon of Tech Giants Today

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One price for everyone! The invention of price tag took place in the 1870s to maintain the fairness of everybody looking to buy the product they love. Dynamic pricing had always been the norm...
Live Streaming

Live Streaming Inspires Human Moments

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Wondering what live streaming is all about, Jennifer Quinn researched the topic and got hooked. Also known as JennyQ, in a short time she jumped from novice to maven. Quinn has made herself the leading...
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Send a message with your best pitch

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Do you promote your blog posts effectively or just swing for the fences? Big rips are high risk, high reward – with many strikeouts along the way. Charlotte Beauvoisin believes she has a better idea. A...
Person holding pen next to laptop

Smart prices pay you the best value

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Simple can be too simple: Charge what you are worth and add tax. Sure, but do you know your worth? Freelancers do not work for free unless they prefer to have an expensive hobby. Jean...
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Maximize Data by Keeping it Personal

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Business owners who want to succeed should know how to leverage income using digital technology. Entrepreneurs don’t need to “speak” search engine optimization, but they should know the ways SEO can boost their companies’...
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Turn Bad Publicity Into Your Strength

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Phineas T. Barnum, the 19th century American showman and circus owner, reputedly said, “There's no such thing as bad publicity.” If he were alive today, Barnum might find a kindred spirit in Alfred Mbai. A...
Self- Serve

Self-Serve: The Solution to Real-Time Connection

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About a year ago, I had a lead named Ken come to our website and send a message on our chatbot at 2:52 pm. Not even 60 seconds later a member of my team...
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Influencers Perform in the Spotlight

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Influencer marketing is a game of standing out. The result is a memorable -- and credible -- connection to a product or service. This is where Magda Urbaniak plays the field. Whether at conferences or...
digital marketing

Data Tells the Tale of Digital Marketing

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Social media changes the game when it comes to thinking about return on investment. Meanwhile, quantifying content and its effect can be a challenge. This is Christine Gritmon’s wheelhouse. The social media strategist and self-described...
Laptop and monitor on a desk

Top Marketers Keep Customers in Mind

Customers satisfied with the products or services a business provides are more likely to continue doing business with that company. The key is to maintain their constant flow to the enterprise.  Marketers who succeed have...
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An essential GTM change strategies in the Post pandemic economy

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Companies are re-writing their Go-to-market strategies heading towards the new economic era The COVID-19 has opened up for conducting the business in a new unimaginable ways. This pandemic has even forced the higher management to...
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Smart tweeters soar above the flock

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Tweeting smarter is Madalyn Sklar’s mantra. The social media consultant is Twitter’s biggest cheerleader. She backs up her passion as host of the #TwitterSmarter and #SocialROI Twitter chats, all in the name of helping...
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Evergreens sprout new life

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For Amy Woods, “oldies but goodies” is more than a nostalgic saying. It’s her life’s work, captured in Woods’ Content 10X company and podcast. She talked with entrepreneur and internet marketer Madalyn Sklar about strategies...
trade trends

How Do You Trade Trends in the Market?

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The turtle strategy was used by one of the most successful trend followers in history, Richard Dennis, who borrowed $1,600 and reportedly made $200 million in about ten years. The strategy states that when...
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Selling encyclopedias door-to-door taught me 5 crucial facts about selling

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Let’s start with a caveat emptor. I hesitated writing about this subject because so many have made their life’s work researching and writing about the art of selling. But like a good bottle of...
Listening by Ehimetalor Unuabona on Unsplash

Listening to others pays dividends

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With an ear toward social first, Twitter can still be a profitable marketing platform. That begins with keeping one's inner money grabber in check, opting instead to create personal, trustworthy connections. A journalist by trade,...
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Video Sets Marketing in Motion

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No one puts the marketing duo of Andrew and Pete in a corner when the topic turns to creative video. Their laid-back antics belie their experience and expertise. In the social media realm, they are...
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Conversational marketing is the word

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Before making a purchase, talk. Marketers who do that will be ahead of the game. That’s the premise of what Paul Ince, better known as Biz Paul, defines as conversational marketing.  Interactions might be people...